Mumbai: NXTFACE, a AI-driven Gen Z skincare brand, has announced Indian cricketer Jemimah Rodrigues as its National Brand Ambassador ahead of the upcoming Women’s Premier League (WPL). The association will be supported by an integrated marketing rollout during the WPL season, including the launch of a new television commercial featuring Rodrigues, followed by a high-voltage campaign across TV, OTT platforms, digital media and social-first activations aimed at engaging Gen Z audiences.
The partnership brings together NXTFACE’s technology-led, youth-focused skincare philosophy and Rodrigues’ image as a confident, fearless athlete representing the next generation of Indian achievers. The brand, founded by Gen Z entrepreneurs Dhamyanthi and Sweta, positions itself around supporting the ‘second-face’ transition from adolescence to young adulthood—a phase marked by growth, self-discovery and evolving identity.
Commenting on the association, Dhamyanthi, Founder – NXTFACE, said, “We are thrilled to partner with the cricketing sensation Jemimah Rodrigues. Women’s cricket today stands for resilience, self-belief and breaking barriers which are values that deeply resonate with our brand. Jemimah represents a generation that is confident, expressive and unapologetically itself. As NXTFACE continues to see strong national momentum, bringing her on board is a natural step to further strengthen our connection with young consumers across the country.”
Adding to this, cricketer Jemimah Rodrigues said, “I believe confidence comes from understanding and accepting yourself through every phase of change. NXTFACE’s message of embracing transformation really stood out to me. It’s exciting to associate with a brand that speaks directly to young people and encourages them to be comfortable in their own skin.”
NXTFACE is built around an AI-powered, camera-activated skin analysis interface and has been gaining traction nationwide for its intelligent, Gen Z-centric approach to skincare. With formulations designed for young Indian skin and lifestyles, the brand is expanding its presence across digital platforms, retail, e-commerce and experiential touchpoints.
The onboarding of a national brand ambassador marks a key milestone in NXTFACE’s growth journey, reinforcing its ambition to build a culturally relevant, youth-driven skincare brand that evolves alongside the aspirations of modern India.
