Odomos, the mosquito repellent by Dabur, is India’s No.1 pick for personal use. Committed to the ‘Dengue Free India’ mission, Odomos safeguards every Indian from mosquito-borne diseases.
The brand is enhancing its mission by partnering with actress Kajol to launch Odomos Liquid Vapourizer, a new range of mosquito repellent products.
The launch started energetically with a captivating ad featuring Kajol, introducing Odomos’ liquid vapourizer entry with a curious story, sparking the question – How can Odomos be turned on? This new launch emphasizes 24×7 in-home mosquito protection.
The playful narrative blends the brand’s mission, portraying Odomos as a holistic solution against mosquito-borne diseases, culminating in the tagline: “Toh India- Ghar pe jab bhi rehna, Odomos On hai karna” (So, India – Whenever you are at home, always switch on Odomos.)
Kajol shared, “I’m delighted to collaborate with Odomos, a trusted name in mosquito protection. Together, we’re committed to advocating for the importance of mosquito protection and ensuring the safety and well-being of our loved ones”.
Abhishek Jugran, Executive Vice President- Marketing at Dabur India, shared his thoughts about the launch of the new product range, stating, “We are excited to introduce Odomos Universal Mosquito Liquid Vaporizer, offering advanced protection against mosquitoes. The decision to venture into the mosquito liquid vaporizer segment comes as part of Dabur’s intend to expand the total addressable market for its products. With the increasing concern over mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to offer effective and long-lasting protection against mosquitoes”.
Sanath Pulikkal, Head of Marketing, Home Care at Dabur India, added- “With Kajol as our brand ambassador, we aim to amplify awareness about the importance of mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol represents the values of Odomos – protection, trust, and reliability. Her association with the brand reinforces Dabur’s dedication to delivering high-quality products that prioritize the well-being of consumers”.
With its new Liquid Vapourizer products, Odomos solidifies its dedication to innovative mosquito protection solutions. In partnership with actress Kajol, the brand emphasizes the importance of safeguarding against mosquito-borne diseases in Indian homes.
