At the WARC Awards for Asian Strategy 2022, India emerged as the leading country with the most awarded campaigns, totaling 7, including one that also ran in the US. Singapore followed closely behind with 4 awarded campaigns, while Taiwan, Indonesia, Malaysia, and Thailand each had 1 awarded campaign.
The Grand Prix is awarded to Ogilvy and Wavemaker in India for a second year in a row for Cadbury Celebrations, this time for SRK My Ad.
Watch the film here:
A Grand Prix for Good was also awarded to Grey Malaysia for their WWF campaign Your Plastic Diet.
Commenting on the winners, jury member Bea Atienza, Impactful Brand Experience Leader, Colgate-Palmolive said: “The 2022 winners are a reminder that the core of effective work remains to be a deep understanding of the audience, their experience and their needs. Our Grand Prix winners demonstrate that an intimate understanding of the consumer– whether being called literally by name in Cadbury’s “SRK” campaign, or being driven to action through a personal connection point in WWF’s “Your Plastic Diet” — remains critical even in the face of new innovations, data-at-scale and technology.”
The jury panel of 12 leading client- and agency-side industry experts, chaired by Dhiren Amin, Chief Marketing Officer, NTUC Income, have awarded two Grand Prix, two Gold, five Silver and seven Bronze awards.
The winners of the WARC Awards for Asian Strategy 2022 are:
Grand Prix
- SRK – My Ad · Cadbury · Ogilvy, Mumbai.
Grand Prix for Good
- Your Plastic Diet · WWF · Grey, Petaling Jaya.
Gold
- The Philosophy of Thrift · PX Mart · Ogilvy & Mather, Taipei City.
- Unbox Me · Unaids · FCB India, Delhi / FCB Chicago.
Silver
- The Un-Pantene Brand Ambassador · Pantene · Dentsu Creative, South Jakarta.
- City Hall of Love: Using Web 3.0 to Make the World We Live in More Inclusive · Closeup · MullenLowe Singapore.
- Bringing Men into Menstruation · Stayfree · DDB Mudra, Mumbai.
- One Bite Closer to Equality · McDonald’s · DDB Mudra, Mumbai.
- The Undie Army · Friends Adult Dry Pants · The Womb, Mumbai.
Bronze
- IKEA Dollar Catalogue · IKEA Taiwan · Ogilvy & Mather, Taipei City.
- Honda Wins India’s Regional Markets Using the Power of Mind Space · Honda Cars India · Interactive Avenues, Gurgaon.
- The People’s Gallery · National Gallery Singapore · MullenLowe Singapore.
- Me First · Income · BBH, Singapore.
- How The Navy Turned “Crazy” into a Desirable Thing for Gen Z Jobseekers · The Republic of Singapore Navy · MullenLowe Singapore.
- The Chicken That Connects Generations · Five-Star Chicken · BBDO Bangkok.
- Have You Ever Been Made to Feel Small? · Rupeek · The Womb, Mumbai.
