The 24th edition of the Effie India Awards, hosted by The Advertising Club (TAC) India, was held at Taj Lands’ End, Mumbai, drawing over 1,200 professionals from the advertising, marketing, media, research, PR, and communication industries. The event, a prominent occasion on the industry calendar, celebrated outstanding creativity, strategy, and effectiveness in advertising and marketing.
Mondelez India Foods Pvt. Ltd. was named Effie Client of the Year, while Ogilvy Group India took home the title of Effie Agency of the Year. The coveted Grand Effie award went to Leo Burnett India for their campaign “ACKO: Health Insurance Ki Subah Ho Gayi Mamu” for ACKO General Insurance.
With 1,152 entries from 75 agencies, Effie India reaffirmed its position as the second-largest Effie globally in terms of participation. A jury of 486 members, including 254 marketing professionals, ensured a rigorous evaluation process spanning Mumbai, Delhi, and Bangalore.
Speaking at the Effie, Rana Barua, President, President, The Advertising Club & GROUP CEO, Havas India, South East & North Asia (Japan & South Korea), Havas Group – India said, “The Effie India Awards exemplify the power of strategic creativity and impactful storytelling. This year, with over 1,152 entries and an extraordinary level of participation, the awards continue to set benchmarks for the industry. Congratulations to all the winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry, and I’m proud of what we have achieved together.”
Speaking at the Effie, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club & Founder and President, The Horologists, said, “ It’s incredible to witness the evolution of the Effie India Awards over the past 23 years. The awards are more than just a celebration, and once again reinforced the power of creativity combined with participation from 75 agencies and an exceptional jury of 486 experts. It’s heartening to see the industry pushing boundaries and delivering remarkable campaigns that drive tangible outcomes. A heartfelt thanks to the jury and the participants for making this edition one of the most memorable yet.”
Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club & Group CEO, Eros Media World added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, bringing together the best minds in the business. Congratulations to all the winners for pushing the boundaries of creativity and strategy. Your work continues to inspire and define the future of brand communication.”
The Effie Awards are globally recognized as a symbol of marketing excellence, honouring brands, agencies, and marketers who have excelled in driving business growth and delivering impactful campaigns.
