Mumbai: Ogilvy India has unveiled its latest campaign for Google Search, titled “Googlies on Google,” aiming to revolutionize the online search experience by harnessing the power of curiosity. Designed to inspire discovery, the campaign invites users to engage with intriguing questions that not only pique their interest but also lead to surprising insights—all through an interactive lens.
Over the course of six weeks, users will encounter 50 unique Googlies—quirky questions that appear straightforward but reveal unexpected truths upon searching. The campaign capitalizes on the natural instinct to seek answers, transforming routine searches into playful, gamified experiences. Googlies will appear across various platforms, including social media, TV, outdoor billboards, newspapers, grocery aisles, and product packaging, turning everyday moments into opportunities for joyful discovery.
Sukesh Nayak, Chief Creative Officer at Ogilvy India, emphasized the campaign’s goal: “With Googlies on Google, we aimed to elevate the simple act of searching into an interactive experience driven by curiosity and delight. By creating playful and thought-provoking moments, we transform everyday searches into opportunities for learning and surprise.”
Directed by Harshik Suraiya, the campaign officially launches today, inviting users to prepare for a journey of intriguing, entertaining, and delightful discoveries—one Googly at a time.
CREDITS
AGENCY: Ogilvy Mumbai
CLIENT NAME: Google India
CAMPAIGN NAME: Googlies on Google – Dhoondoge toh Jaanoge
CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
EXECUTIVE CHAIRPERSON: Hephzibah Pathak
CEO: VR Rajesh
PRESIDENT AND HEAD OF MUMBAI AND KOLKATA OFFICE: Hirol Gandhi
CSO: Prem Narayan
DCSO: Ganapathy Balagopalan
CREATIVE TEAM: Karunasagar Sridharan, Nishigandh Dhende, Jugal Joseph
ACCOUNT MANAGEMENT TEAM: Priyanka Rishi, Debaleena Ghosh, Mrunal Mehta, Arvind Vissapragada, Akhila Kalesh
BRAND STRATEGY TEAM: Abir Banerjee, Aditya Arora, Manali Vora
DIRECTOR: Harshik Suraiya
PRODUCTION HOUSE: Vanilla Films
