This Pride Month, OkCupid made a global announcement to release over 60 identities for users to choose from an array of options like Bear, Bottom, Butch, Femme, Hard Femme, High Femme, Otter, Boi, Versatile, etc, to allow members of the community the option to signal who they are, how they identify and what they want in a partner. These identities have been developed in consultation with staff and community experts, including the Human Rights Campaign, which is the largest LGBTQ rights organization. This app development reinforces OkCupid’s message of ‘Find Your Kind Of Love’, and reminds people looking for love to never compromise.
This announcement follows OkCupid’s legacy of inclusivity. It was the first dating app to give users the choice to use their preferred pronoun or create one to add to their profile. This has led to almost 2 million straight and queer users proudly displaying their pronouns on their dating profiles worldwide. It was also found that 7 in 10 Indians on OkCupid say it’s important to them that their match cares about the LGBTQ+ community and 97% of all respondents support marriage equality. Moreover, OkCupid was the first dating app to expand gender and orientation options for users with over 20 sexual orientations and 22 gender options to choose from helping users find a meaningful match for themselves in an authentic way.
As conversations around Pride grow in momentum (and rightly so), OkCupid user’s responses to the questions on the app are clearly indicating that identity is more than just casual chatter when it comes to finding their kind of love. And what’s more, across gender, orientation, and identity, Indians are clear about one thing- Love Is Love. OkCupid released a film celebrating this truth and love in all its glory which was released a while ago but will always be relevant.
When asked about LGBTQ+ issues this is what millennial India had to say
- 93% of Indians believe gay marriage should be made legal
- 98% of Indian millennials on OkCupid self-report being a firm #AllyOfLove and supporting queer rights
- 53% men and 69% women would participate in a public rally demanding equal rights for LGBTQ+ Indians
