New Delhi: Olyv, a digital lending platform dedicated to financial inclusion, has launched a powerful new campaign featuring cricket legend Sourav Ganguly. Through a series of compelling ad films, the campaign highlights the everyday financial struggles of Indian borrowers and showcases Olyv’s innovative financial solutions.
The ad films focus on three critical challenges faced by individuals across India:
- The financial strain on salaried professionals managing monthly expenses.
- The importance of credit score awareness and financial health management.
- Small business owners’ struggles with cash flow and working capital.
Through engaging narratives and Ganguly’s charismatic presence, the campaign aims to empower individuals with accessible, transparent, and hassle-free financial solutions.
The first ad film tells the story of Radheshyam, a salaried professional struggling to make ends meet each month. Through a casual interaction, Ganguly emphasizes how Olyv’s seamless lending solutions can help individuals overcome mid-month financial crunches without compromise.
In the second film, Ganguly takes on the role of a doctor, drawing a clever analogy between physical health and financial health. Just as regular health checkups are essential, maintaining a good credit score is key to financial stability—an area where Olyv provides comprehensive credit score monitoring and management tools.
The third film focuses on self-employed individuals and small business owners. With Ganguly’s signature wit, the ad highlights the working capital challenges entrepreneurs face. Olyv’s business lending solutions provide them with the financial support needed to grow, stock quality products, and expand their operations.
Each film concludes with Ganguly encouraging viewers to download the Olyv app, making financial solutions more accessible to millions of Indians.
Speaking about the campaign, Rohit Garg, Co-founder & CEO of Olyv, stated, , “Much like how Dada transformed Indian cricket by fearlessly taking on challenges, our ad films reflect our approach to tackling the real obstacles faced by millions of Indians in their financial journeys. This campaign is a natural extension of our partnership with Sourav Ganguly, who perfectly embodies our vision of being a ‘Partner to the Aspirations of Emerging India.’ The stories we’re telling through these films aren’t just advertisements, they’re real situations that we encounter every day, where hardworking Indians struggle with loan disbursals, complex credit systems, and the constant threat of financial fraud. Empowering emerging India, our cutting-edge technology and strategic partnership with Sourav enable us to deliver comprehensive financial services and a reliable route to achieving financial freedom. We believe in standing beside our users as they navigate their financial challenges and aspirations.”
The campaign also highlights Olyv’s key offerings, including:
- Loans up to ₹5,00,000 with interest rates starting at 1.5% per month.
- EMIs as low as ₹512 per month.
- Monthly credit score monitoring, fraud protection, and timely payment reminders.
