Mumbai: OML Entertainment has appointed Preranaa Khatri as its new Chief Business Officer (CBO). With nearly two decades of experience in the media and entertainment industry, Preranaa brings a wealth of expertise in content strategy, creator management, and revenue optimization, positioning her to drive OML’s growth and success.
Before joining OML, Preranaa held several leadership roles that honed her skills in content strategy and revenue generation, making her well-suited for the dynamic environment at OML. The company aims to streamline and expand its advertising, creator technology, talent representation, and long-form content production, creating a synergistic approach to growth.
Preranaa previously worked with OML in 2016, where she led initiatives that significantly enhanced the company’s market presence and revenue streams. In her new role, she will report to Tusharr Kumar, CEO of OML Entertainment, and will be instrumental in shaping the company’s future as it focuses on expanding its advertising and branded content divisions, developing original long-form productions, and driving the growth of its influencer marketing platform, Hypothesis.
Additionally, Preranaa has experience as an independent consultant, where she specialized in strategic partnerships and revenue growth. Notably, she contributed to a Global Olympic Sponsor’s Athlete Partnership Program ahead of the Paris 2024 Summer Olympics and 2024 Summer Paralympics.
“I’m looking forward to driving growth at OML with Preranaa. Her extensive experience, strategic insight, and proven leadership skills will be invaluable as we expand our footprint in the media & entertainment industry. She’s one of the most empathetic leaders I’ve had the opportunity to work with, and I can’t think of anyone better to build our teams with,” said Tusharr Kumar, CEO of OML Entertainment.
Preranaa Khatri, OML’s new CBO expressed her excitement, saying, “I am thrilled to be back at OML, a company that has always been close to my heart. I look forward to working with the talented team here to explore new opportunities and drive growth in the content and creator space. Together, we will continue to create impactful and engaging experiences for all our stakeholders.”
With her passion and extensive background in media and entertainment, Preranaa Khatri is set to be a valuable asset to OML’s leadership team as they embark on this new chapter of growth.
