Mumbai: Only Much Louder (OML), the culture-defining creative and entertainment company, has announced the launch of its brand-new advertising agency: MO — a bold, no-holds-barred creative unit designed to push boundaries, spark conversations, and “bury the boring.”
“It is with great enthusiasm that I announce the official launch of our new agency unit,” said Manav Parekh, Senior Vice President and Executive Creative Director at OML. “MO has been conceptualized as a strategic continuum of OML’s existing mandate, providing a comprehensive suite of end-to-end, cross-vertical and horizontal marketing and communications deliverables. The offering is structured to optimize brand-consumer touchpoints through a combination of narrative integration, and platform-centric execution methodologies, thereby ensuring seamless alignment with contemporary engagement parameters.”
But don’t be fooled by the corporate precision — MO is anything but conventional. Created by the same minds that have shaped India’s underground movements, stage revolutions, and cultural chaos, MO is fueled by humor, irreverence, and rebellion — all packaged in brand-safe brilliance.
Inside MO, the creative team lives by their own wild ethos: “We birth the chaos, then give it brand guidelines,” says Meetali Shriwastava, Jr. Associate, Design.
“A typical MO brainstorm: We crack jokes, then we crack our knuckles. Then we get to cracking briefs,” adds Aditya Menon, Assistant Manager, Design.
“I bring the vibe, then my team makes campaigns out of it. It’s a win-win,” says Ayushi Singh, Sr. Associate, Copy.
“Designing at MO is 10% inspiration and 90% making it cooler than anyone asked for,” shares Tanya Vaghela, Assistant Manager, Design.
“The culture shock here? Real talk and work-life balance,” notes Progyaa Dutta, Assistant Manager, Copy.
“The funnel? Boring briefs enter. Bizarre ideas leave,” quips Ananya Pandey, Assistant Manager, Copy.
The agency’s DNA is deeply rooted in the same underground, genre-defying spirit that shaped OML’s past — from building stages for indie musicians and roaring crowds for comedians, to creating digital carnivals for creators and cutting through the clutter for brands.
“You see, we’re not the ones who knock. We kick the door in and bring beer and pizza for all. When brands want a slice, we give them a party to own,” reads MO’s irreverent manifesto.“Topline: Hooked. Bottomline: Fun. ROI: Win.”
With MO, OML now adds a full-service creative agency to its growing arsenal — one that’s designed to help brands not just shout into the void, but build spaces people want to step into, engage with, and remember.
