Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move to deepen its enterprise marketing transformation capabilities. As part of the development, LeapPoint will be fully integrated into Credera.
The newly formed Adobe practice will be led by Nik DeBenedetto, who takes on the role of Global Managing Director. The integration brings together Credera’s consulting expertise with LeapPoint’s Adobe-specialised capabilities, while leveraging Omnicom’s broader connected ecosystem spanning media, creative, commerce, data, and identity solutions.
The move is aimed at strengthening Omnicom’s positioning in enterprise marketing transformation by offering end-to-end solutions at scale. LeapPoint has previously been recognised for its Adobe expertise, securing accolades such as Adobe Digital Experience GenStudio Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I in 2025.
“Bringing together our teams and capabilities expands our ability to help clients realise the value of their Adobe investments faster,” said Nik DeBenedetto, Global Managing Director, Omnicom Adobe Practice, adding that the unified structure builds on longstanding client and partner relationships while extending capabilities under the Omnicom umbrella.
The integration also reinforces Omnicom’s broader consulting strategy, with leadership bolstered by key appointments including Jantzen Bridges and Todd Schwarz, formerly Global Customer Technology & Adobe Lead at Accenture Song.
“We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice,” said Jantzen Bridges, Global President, Credera. He added that Omnicom is advancing capabilities in areas such as automated content supply chains, data-driven personalisation, and new operating models powered by human expertise and AI-driven agents.
Echoing this, Luke Taylor, CEO of Omnicom Precision Marketing, said the integrated model enhances Omnicom’s ability to deliver operational transformation and sustainable revenue growth for clients. “By combining LeapPoint’s Adobe expertise with Credera’s transformation capabilities through Omnicom’s integrated client service model, we are well positioned to help clients transform their operations,” he noted.
Omnicom plans to officially unveil the unified Adobe practice at the upcoming Adobe Summit in April, where it will participate as a Diamond Sponsor.
The launch underscores Omnicom’s continued push to align consulting, technology, and marketing capabilities as enterprises increasingly look for integrated partners to drive digital transformation at scale.
