Mumbai: Omnicom Media has been ranked #1 in Asia Pacific in the latest RECMA Diagnostics report, reinforcing its position as a global leader in media agency performance. The group was also named the best performing global media network, with top rankings across North America, EMEA, and LATAM.
The recognition follows the integration of Omnicom Media Group and IPG Mediabrands in December 2025, a move that RECMA described as creating a “new industry powerhouse.” The combined entity leads globally in activity volume and billings with an estimated 30% industry share and commands nearly 35% of quali-share—significantly ahead of its closest competitor.
Within the network, agencies OMD and PHD secured the top two positions in APAC, ranking #1 and #2 respectively for the second consecutive year. Globally, four Omnicom Media agencies—OMD, PHD, Initiative, and UM—featured among the top 10, with OMD retaining the top spot for the 11th consecutive RECMA report.
The RECMA Diagnostics report, considered a benchmark in evaluating media agency performance, assesses nearly 700 agencies across 45 markets using 19 KPIs, including client portfolio strength, digital and data capabilities, and operational consistency across geographies.
Omnicom Media agencies achieved a “Dominant” profile in 19 markets, including Indonesia, Malaysia, and New Zealand, and secured a “High” profile in key markets such as India, Australia, China, Singapore, and Hong Kong—more than any other media group.
Tony Harradine, CEO, Omnicom Media Asia Pacific, said, “These RECMA results are a testament to the strength of our talent and capabilities in APAC. Achieving the #1 ranking in Asia Pacific, alongside our global leadership, underscores our commitment to building the leading growth ecosystem for clients. It’s not just about scale, but how we intelligently leverage it, combined with our capabilities and the power of Omni, to drive better outcomes for our clients and the business.”
Kartik Sharma, CEO, Omnicom Media India, added, “These results are a reflection of the strength of our people, our capabilities, and the power of a truly connected network – a validation of Omnicom Media’s approach to when capabilities come together in a way that is genuinely connected. Particularly encouraging is the consistency of this performance across markets – underscoring our shared culture of ambition and excellence. It gives us the confidence to keep pushing harder – on capability, on culture, and on delivering growth both for our clients and for our business.”
The report comes as Omnicom Media marks its first 100 days following the integration, during which it secured key client wins including Menarini and Mandai Wildlife Group in APAC, as well as OpenAI and Amazon Music in India. The group reported contributing to approximately $5 billion in global new business wins, retentions, and expansions.
In addition, Omnicom Media has established data partnerships with major platforms such as Amazon, Google, Meta, Roku, Pinterest, and Walmart, while also advancing commerce capabilities and enabling over 30 clients to participate in emerging advertising formats like ChatGPT ads.
Tony added, “Our first 100 days as Omnicom Media have been transformative, demonstrating the immediate impact of our integrated capabilities in action. As clients look for multi-disciplinary orchestration, delivered at speed, to unlock new growth pathways in an increasingly contested and volatile world, we are choosing to lead and are in a strong position to do so.”
Separately, OMD maintained its leadership position globally, marking its 11th consecutive top ranking in the RECMA report. The agency also demonstrated the highest consistency across markets, ranking Dominant or High Profile in 62% of the markets evaluated.
