Omnicom has formally announced its forward strategy and leadership structure after completing the landmark acquisition of Interpublic on November 26, 2025 — a move that creates one of the world’s largest and most integrated marketing, media, and intelligence companies.
Positioning itself as a next-generation marketing powerhouse, the new Omnicom integrates the industry’s most extensive portfolio of media, content, commerce, and identity capabilities, all powered by Omni, the company’s advanced intelligence platform. According to the company, this unified architecture is designed to deliver “intelligent growth” for clients by linking brand, performance, commerce, and customer intelligence at unprecedented scale.
Five Strategic Advantages Powering the New Omnicom
Omnicom stated that the combined organisation now offers five core competitive advantages:
1. Strengthened Media Ecosystem:
With the world’s biggest media network, Omnicom now leverages Acxiom RealID™ and next-generation ID-less solutions to unify paid, owned, earned, and commerce media into a privacy-first, fully measurable growth system.
2. Most Influential Content Engine:
By merging award-winning creative talent with generative AI, Omnicom aims to scale personalised content solutions across its powerhouse agency network, including BBDO, McCann, TBWA, and others.
3. Connected Commerce Leadership:
Enhanced commerce intelligence and marketplace capabilities will help brands directly link marketing spend with sales performance and omnichannel return on investment.
4. Enterprise Experience AI:
First-mover hyperscaler partnerships will accelerate the integration of AI tools into marketing operations, increasing speed, efficiency, and intelligence across enterprise ecosystems.
5. Global Identity Leadership:
Anchored in Acxiom RealID™, Omnicom now manages 2.6 billion verified global identities and hundreds of millions of behavioural signals, giving brands richer, cookie-less customer understanding.
Leadership Appointments Across Capability Verticals
The company announced a slate of senior leadership roles to guide the newly integrated capabilities:
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Florian Adamski will lead Omnicom Media, overseeing brands such as Hearts & Science, OMD, PHD, Initiative, and UM.
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Chris Foster becomes CEO of Omnicom Public Relations, including FleishmanHillard, Weber Shandwick, Ketchum, and Porter Novelli.
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Sergio Lopez will head Omnicom Production across content and studio operations.
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Duncan Painter will lead Omni and Flywheel Commerce Network, which includes the Omni intelligence platform and market-leading commerce solutions.
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Troy Ruhanen will head Omnicom Advertising, including BBDO, McCann, TBWA and the U.S. Advertising Collective.
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Michael Larson, CEO of Diversified Agency Services, will oversee health, branding and precision marketing groups under Dana Maiman, Mark O’Brien and Luke Taylor respectively.
To strengthen enterprise-wide client delivery, the company has also created two new strategic roles:
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Jacki Kelley, Chief Client & Business Officer, and Andrea Lennon, Client Experience Officer, will co-lead a new Client Success Leader (CSL) model.
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George Manas, Chief Growth and Solutions Officer, will spearhead integrated global business development.
Chairman & CEO John Wren, EVP & CFO Phil Angelastro, and Co-Presidents/COOs Philippe Krakowsky and Daryl Simm will continue to lead the parent company.
Wren called the moment “a catalyst for intelligent growth,” adding that the combined organisations will create “the go-to company that shapes how brands grow, people connect, and culture evolves.”
Milestones Ahead: CES 2026, Earnings, and Investor Day
Omnicom said it has already engaged extensively with top clients ahead of the acquisition’s close, receiving “overwhelmingly positive” feedback. The company outlined several major milestones where it will showcase its integrated capabilities:
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CES 2026 (January): Omnicom will unveil the new organisation and launch the next generation of the Omni platform at the Consumer Electronics Show in Las Vegas.
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Year-End Earnings (February 2026): The company will provide updates on integration progress and synergy capture.
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Investor Day: Scheduled shortly after earnings, including updates on capital allocation and an expanded share repurchase programme.
As a signal of confidence in its post-acquisition strategy and cash generation, Omnicom increased its dividend to $0.80 per share on November 26, 2025.
