Omnichannel payments and banking platform for businesses Razorpay has unveiled its campaign ‘Believe’ on National Entrepreneurs Day. The film is an ode to the spirit of self-belief and conviction of entrepreneurs.
The film has been conceptualised and co-created by Footloose Films and has been directed by Ishaan Gaur and Indrasish Mukharjee.
The film reminiscences with a founder on his five-year journey – the worries and doubts of the family, the challenges of starting up, finding funding, convincing everyone, then convincing onself, manning a one-person office, to not having an office, to friends who turned the other way, to hiring challenges, the film encapsulates it all. There are highs as well – the first funding, the first order, the larger office – and all because the founder believed.
The film – aims to highlight that while everyone celebrates the success of entrepreneurs and startup founders, very few focus on the nuances of their journeys which play a crucial role in their victories.
Apuarv Sethi, VP, Marketing, Razorpay, said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritised our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey first-hand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.”
“India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting and championing them in their journey.”
“Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us,” said Indrasish Mukherjee, Creative Director, Footloose Films.
Feedback: [email protected]
