New Delhi: ON PURPOSE, a creative consultancy focused on driving social change through communications, has been appointed as the PR and strategic communications partner for the India Mental Health Alliance (IMHA), a not-for-profit organisation founded by Vasvi and Ashish Bharat Ram in collaboration with Children First and AMAHA.
Under the mandate, ON PURPOSE will lead IMHA’s media relations and strategic communications efforts, supporting its mission to reimagine and transform mental health discourse and practice in India. The agency will focus on strengthening IMHA’s thought leadership, amplifying its initiatives, increasing visibility around key convenings and events, and positioning the alliance as a leading voice advocating collaboration, accessibility, and equity in mental health care.
“We’re proud to partner with IMHA at this formative stage in their journey to create a more equitable and capable mental health ecosystem in India. At ON PURPOSE, we believe that changing the conversation is the first step to driving systemic change, and IMHA’s commitment to collaboration and capacity-building makes this a deeply meaningful association for us,” said Girish Balachandran, Founder & Managing Director at ON PURPOSE.
Karan Malik, Executive Director, Kai India Mental Health Forum IMHA said, “At IMHA, we think that mental health care has to be inclusive, reflective, and sensitive to the various realities of India. By collaborating with ON PURPOSE, we will be able to broaden this discussion, make sure that our collaborations and programs reach more people, and encourage collective action for improved mental health.”
Founded in 2023, IMHA has built an alliance of over 250 members, including mental health organisations, cross-sectoral organisations, collectives of lived experience experts, funders, and academic and research institutions. The alliance works closely with mental health professionals, community leaders, and people with lived experience, focusing on capacity building, collaborative learning, and cross-sectoral partnerships to strengthen India’s mental health ecosystem.
As conversations around mental health continue to gain momentum in India, the collaboration aims to contribute to more empathetic, inclusive, and systemic approaches that make mental health care accessible to all.
