ONDC (Open Network for Digital Commerce) has presented its debut brand film, “ONDC Network par ab har business ke liye Bharat khulega” a celebration of the boundless dreams and aspirations of Indians in the new era of digital commerce.
The film, released on the occasion of Republic Day, envisions a narrative of breaking barriers, fostering connections, and creating a symphony of opportunities that enable small businesses and individual entrepreneurs to transcend local boundaries and reach a nationwide and even a global audience.
Set against the backdrop of India’s diverse landscapes, the 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life. From the local street diya seller to the artisan crafting locks in Aligarh, from the neighborhood kirana shop owner to the creator of tangy Rajasthani pickles, and from a bridal boutique proprietor to an independent cab driver.
“ONDC is the foundation of a thriving ecosystem where both established and emerging businesses can aspire for sky-high goals and realize their entrepreneurial dreams, bound only by the limits of their imagination. By tapping into the Open Network, businesses and entrepreneurs can expand without boundaries and maximize their value creation. Our first brand film celebrates this spirit of boundless aspirations and inclusive growth,” said Shireesh Joshi, CBO, ONDC.
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(This information is published from a press release.)
