New Delhi: One Planet Network (an initiative by the United Nations Environment Programme) and Ripu Daman Bevli (known as Plogman of India) have come together to launch a Social Media campaign #AnatomyOfAction and invited people for a challenge showcasing their ideas and views to promote a sustainable lifestyle. The 5 pillars of a sustainable lifestyle include food, re-usable stuff, money, movement, and fun where each human has an impact and where one can make choices to have a more positive impact on the planet. Creating a buzz about these areas, the challenge was launched on social media platforms such as Instagram, Twitter and Facebook. This challenge will run till 10th February.
#AnatomyOfAction intends to showcase the top-level changes an individual can make to support the growing shift to global sustainability.
In the ongoing virtual challenge, environmentalists across the country shared their different way to have a sustainable lifestyle.
A spokesperson from Anatomy of Action, UNEP said, “We are very excited to work with Ripu. Our goal is to inspire more people to take some of these actions to live better and lighter. And Ripu has already inspired people to do so.”
According to Ripu Daman Bevli, Founder – Litter Free India, “I am very pleased to unite with Anatomy of Action to promote a sustainable lifestyle through a unique challenge. This is our first such partnership with UNEP, looking forward to more such associations to create a huge impact. I urge people to just take one step at a time. Even our Plastic Upvaas campaign aims to get people across the world to take small steps every day and achieve Sustainable Development Goals in the longer run.”
Users were asked to describe the #AnatomyofAction Challenge State the domain (#Food) + action (#UseAllYourFood) Hashtags to include: #AnatomyOfAction #ActNow Tag @unep and @UnSchools in the caption and on the photo.
On social media users were asked to Tag – #ProteinSwaps #UseAllYourFood #GrowYourOwn; -#BeyondBuying #FashionSlowDown #DitchDisposables; #KeepActive #ShareYourRide #GoCleaner #EthicalInvesting #Divestment #EnergyPositive Homes ; #StayCurious #EnjoyTheJourney #ChooseExperiences.
Additionally, they were to Tag 3 friends and challenge them to take action too thus using graphics and include the hand action symbol. The campaign also invites people to create short videos to reach out to their friends.
Links to Instagram Posts:
https://www.instagram.com/p/CK0XBAHFji0/?igshid=1q2yb9hxb84ck
https://www.instagram.com/p/CKxzVkzF2NU/?igshid=fzlsv6ru3mix
https://www.instagram.com/p/CKlvlrtFP7k/?igshid=gkv5hdwvh9oh
