One Source, an integrated marketing consultancy, has secured the corporate communication mandate for Vitraya Technologies, a top insurtech firm. They will develop communication strategies encompassing creative storytelling, online reputation management, and investor relations.
Vitraya Technologies, founded in 2019, has experienced rapid growth, partnering with clients like Star Health, Niva Bupa, and Bajaj Allianz in India, and globally with Allianz, United Healthcare, and Cigna. Their auto-adjudication systems boast lightning-fast decision-making capability, speeding up the claim settlement process significantly. Niharika Sagar will oversee One Source’s account as Lead Counsel, reporting to Debaman Guin, Co-lead of Corporate Communication.
Avdhesh Sharma, India-President at Vitraya Technologies commented, “Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process. By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner”.
Sandeep Rao, Co-founder and Co-Chief Executive Officer, One Source said, “At One Source, our primary focus is on driving measurable business impact for our clients through integrated marketing strategies. Our approach to driving outcomes through earned media enables us to craft strategies that drive growth and success for our clients, ensuring that their business growth remains paramount. By aligning our efforts with Vitraya Technologies’ mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success”.
One Source, with offices in New Delhi, Mumbai, and Bengaluru, serves Indian and global market leaders in various sectors. The consultancy has achieved consistent 100%+ growth in partners and staff over the last seven years, outpacing the industry average of 27% YoY.
