Mumbai: OnePlus has announced #ShootYourShort, a new initiative that invites creators, filmmakers, and storytellers to push the boundaries of smartphone filmmaking using the Dolby Vision Capture and Edit capabilities of the recently launched OnePlus 13. This campaign aims to showcase how everyday users can achieve cinema-grade imaging, bringing professional-quality videography to their fingertips.
To mark the launch, OnePlus has collaborated with four award-winning directors—Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali—who have each created stunning short films using OnePlus 13’s Dolby Vision technology. These films beautifully capture the spirit of Holi, bringing emotions like joy, nostalgia, passion, and peace to life with breathtaking color, contrast, and clarity.
Ishita Grover, Director of Marketing at OnePlus India, shared, “At OnePlus India, we are constantly pushing the boundaries of smartphone photography and videography. With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the OnePlus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the OnePlus 13.”
Sameer Seth, Director of Marketing – India, Dolby Laboratories, added, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers, enabling them to deliver unparalleled visual experiences. With the OnePlus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.”
OnePlus is extending an open invitation to budding filmmakers, content creators, and storytellers to participate in the #ShootYourShort challenge. Participants will submit their cinematic short films inspired by a colour of their choice, showcasing how OnePlus 13’s Dolby Vision videography elevates their storytelling.
