New Delhi: OPPO India has unveiled its new brand campaign, ‘Live it your way’, ahead of the much-anticipated launch of the OPPO Reno15 Series in India on January 8, 2026. The campaign brings back the popular trio of Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter, capturing the spirit of spontaneity, exploration and living in the moment.
The campaign film follows the three actors on an unplanned journey across Kerala after a cancelled flight disrupts their original travel plans. What begins as a setback turns into an impulsive road trip, unfolding through forest trails, waterfalls, local art forms and backwater boat races. Through this unscripted adventure, OPPO positions the Reno15 Series as a creative travel companion that seamlessly captures life’s fleeting, authentic moments.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Reno has always stood for embracing the present, moving fast, staying curious, and expressing yourself without overthinking. ‘Live it your way’ presents that mindset perfectly. It reflects how today’s youth navigate life—pursuing their passions, adapting on the go and enjoying the experience as it comes. The Reno15 Series is built for this rhythm, and this campaign gives a glimpse of how OPPO continues to design technology that fits naturally into the way people live today.”
As the next evolution of the Reno portfolio, the Reno15 Series is designed for explorers and creators. It integrates OPPO’s advanced imaging system, immersive video capabilities, AI-led creative photo editing features, and a sturdy yet stylish design. Features such as the 3.5x Telephoto Portrait Camera, 200MP Main Camera, 4K 60fps HDR video, ultra-wide selfie camera, and AI Pop-Out functionality enable users to capture, edit and share dynamic visuals effortlessly.
Sharing her experience, Pooja Hegde said, “Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive, which makes the process genuinely enjoyable. This time especially, the situations kept changing, and the Reno15 Series made it easy to capture details, expressions and emotions.”
Reflecting on the collaboration, Siddhant Chaturvedi added, “This is my third campaign with OPPO, and what I have always enjoyed about the Reno films is that there is a lot of freedom built into the process, you are reacting to what is around you instead of following rigid setups. With the Reno15 Series, the shoot was highly dynamic and the smartphone handled everything with ease without slowing us down.”
Ishaan Khatter shared, “Every collaboration with Reno has been an adventure and this third one was akin to the same feeling. We had a blast exploring Kerala in this new campaign and the Reno15 series captured its vibrant beauty coupled with our energy perfectly.”
To maximise reach, OPPO India has rolled out the campaign film across its digital platforms, cinemas and OTT platforms nationwide. Introduced in 2019, the OPPO Reno Series has built a global community of over 130 million users by making advanced camera innovation intuitive and accessible. With the Reno15 Series, OPPO continues its focus on technology that evolves with modern lifestyles—supporting creativity, mobility and self-expression on the go.
View this post on Instagram
