Mumbai: Opptra, an AI-powered omnichannel expansion platform enabling global consumer brands to scale into Asian markets, has announced the appointment of Afshan Banu as Chief Executive Officer – Fashion and Beauty. The strategic move underscores Opptra’s commitment to accelerating its global growth and strengthening its leadership in the fashion and beauty vertical.
In her new role, Afshan Banu will spearhead strategic direction, digital expansion, and global brand partnerships for Opptra’s Fashion and Beauty division. With over 30 years of experience across retail, e-commerce, and digital ecosystems, Afshan brings proven expertise in scaling iconic brands and building strong consumer experiences.
Afshan has held senior leadership positions at major global names including Nike, Lazada, Victoria’s Secret, GAP, Williams Sonoma, and Triumph. As Senior Director of E-commerce at Nike for Southeast Asia and India, she led pivotal digital projects across Nike.com, Nike App, SNKRS, and marketplace partnerships, contributing to the brand’s significant growth in the region. At Lazada, she served as Executive Vice President, driving the fashion vertical and forging key global brand partnerships. Her tenure as AVP at Victoria’s Secret (Valiram Group) saw her focusing on brand development and profitability across Asia and Australia.
Commenting on her appointment at Opptra, Afshan Banu, Chief Executive Officer – Fashion and Beauty, said, “I am excited to join Opptra at a time when the omnichannel experience is becoming more important. As global commerce continues to grow, Opptra’s digital-first technology and strong product solutions are well-positioned to provide the best experiences, both online and offline for consumers. We aim to help brands overcome infrastructure, regulatory, and cultural challenges by creating the world’s most innovative international expansion franchise model for brands.”
Her comprehensive expertise spans brick-and-mortar retail, brand strategy, and digital commerce solutions, making her uniquely positioned to lead the charge in transforming how consumer brands enter and scale in Asia.
Afshan’s appointment reflects Opptra’s strategic focus on attracting world-class leadership and delivering cutting-edge, AI-enabled solutions that power sustainable and scalable expansion for global brands across high-growth markets.
