Mumbai: OrangeGlobal Stories has introduced a groundbreaking platform, ‘Eshtory,’ dedicated to original fiction audio storytelling. Unveiled in Nagpur at a grand event graced by Shri Nitin Gadkari, Honourable Minister for Road Transport and Highways, the launch marked a significant step toward redefining the audio entertainment landscape. The unveiling of the brand’s vibrant logo set the stage for a revolutionary storytelling journey rooted in creativity and innovation.
Set to launch in January 2025, ‘Eshtory’ aims to provide listeners with high-quality, immersive narratives while empowering homegrown storytellers to share regional tales with global audiences. The platform’s approach to storytelling prioritizes originality, quality, and cultural resonance, setting it apart in a competitive market.
“At OrangeGlobal Stories, we’re not just building a platform; we’re creating a movement,” said Harrish Bhatia, Co-founder of OrangeGlobal Stories. “Our mission is to transform storytelling into an immersive experience, delivering original fiction that resonates across cultures and geographies. With ‘Eshtory,’ we aim to bring voices from every corner of the world to light, offering narratives that are fresh, original, and unforgettable.”
The global audio storytelling market is projected to grow to $53.46 billion by 2032, with India emerging as a creative hub for this medium. Affordable data, increasing smartphone penetration, and evolving consumer preferences have positioned the country as a key player in the audio OTT sector. Amid this rapid growth, OrangeGlobal Stories seeks to fill a niche by focusing on original, high-quality content.
Co-founded by seasoned industry leaders, Harrish Bhatia, Viplove Gupte, and Nilesh Kadam, OrangeGlobal Stories boasts an impressive leadership team. Their collective expertise spans decades across media, entertainment, alliances, and content creation, ensuring a strong foundation for the platform’s success.
Bhatia, further elaborated, “We are united by a shared vision to celebrate the boundless power of imagination and creativity. Our mission goes beyond launching a platform; we aim to redefine how stories are told and experienced, transforming them into immersive journeys that resonate with audiences across the globe. By blending innovation with a deep respect for the timeless art of storytelling, OrangeGlobal Stories is creating a space where creators and listeners alike can connect through compelling narratives that caters to all ends of the listening spectrum. This initiative is more than a business; it’s a movement to elevate storytelling into a transformative and universal experience.”
The platform also benefits from the strategic investments of Abhijit Majumdar of the Abhijit Group and Inu Majumdar, CEO of Radio Orange and Chairperson of OrangeGlobal Stories. Their vision aligns with the platform’s mission to elevate storytelling standards and connect with audiences worldwide.
Inu Majumdar, CEO of Radio Orange and Deputy Chairperson of OrangeGlobal Stories said, “As an ardent enthusiast of audio entertainment and the only female CEO leading a radio channel in India, I am incredibly proud to witness the coming together of three visionary leaders – Mr. Harrish Bhatia, Mr. Viplove Gupte, and Mr. Nilesh Kadam – to redefine the storytelling experience. OrangeGlobal Stories is not just a platform but a testament to our commitment to delivering the finest audio content that resonates deeply with listeners. With this initiative, we aim to offer a seamless, immersive experience that bridges creativity and technology, elevating storytelling to new horizons.”
OrangeGlobal Stories has announced a $36 million investment in marketing and digital promotion over the next three years. This strategic allocation will focus on large-scale brand awareness, targeted campaigns, and advanced digital strategies to maximize audience reach and engagement.
The unveiling of the logo, embodying originality and inclusivity, captured the ethos of ‘Eshtory’ as a creative and innovative storytelling platform. Backed by visionary leadership and substantial investments, OrangeGlobal Stories is poised to redefine how stories are told and experienced, creating a transformative platform that resonates with listeners globally.
With the launch of ‘Eshtory,’ OrangeGlobal Stories is not just creating a platform but building a global community of creators and listeners, united by the timeless power of storytelling.
