Mumbai: Mondelez India, the maker of Oreo, has unveiled an exciting collaboration with Pokémon, bringing a playful twist to the world’s No.1 cookie. The limited-edition Oreo Pokémon range invites fans to collect, explore, and play with cookies featuring 16 unique Pokémon designs, adding a spark of adventure to every bite.
This unique partnership introduces Oreo’s first-ever yellow cookie in India, alongside its signature variants, making it a collector’s delight. Fans can dive into a digital experience by scanning a QR code on the packs, creating Pokémon-themed avatars, and unlocking an “Oreodex” of Pokémon by scanning cookie embossments. Collectors can earn rewards, accessories, and even a chance to win a grand prize—a once-in-a-lifetime trip to Japan! Larger packs (MRP ₹88 onwards) include exclusive Pokémon photo cards, while ₹20 packs come with collectible Pokémon stickers.
Nitin Saini, Vice President of Marketing, Mondelez India, said, “This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone. Oreo has always been at the heart of joyful rituals, and by teaming up with Pokémon, we’re not only offering an exciting collectible experience but we’re also bringing a sense of nostalgia for everyone who grew up with Pokémon. This shared love for Pokémon across generations creates a unique bonding experience, where families can come together over the thrill of discovery, fun and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible.”
The campaign, curated by Dream Theatre, reflects the shared mission of Oreo and Pokémon to create fun-filled experiences. Jiggy George, CEO of Dream Theatre, said, “We are delighted to bring together two all-time favourites – Oreo and Pokémon– to create a standout experience for fans across ages, and endless hours of play, making it a truly meaningful campaign.”
Susumu Fukunaga, Corporate Officer at The Pokémon Company, added, “We are thrilled to see Pokémon featured on Oreo cookies. This campaign will take Pokémon to fans of both brands all across the country. Customers will enjoy a fun, surprise element of finding out which Pokémon cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.”
The media strategy, designed by Wavemaker India, mirrors the thrill of a Pokémon adventure. Shekhar Banerjee, Chief Client Officer, noted, “Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a Pokémon adventure. Be it access to exclusive packs, enabling fans to collect, compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation, and drive sustained engagement.”
