Mumbai: Oriflame India, the Swedish holistic beauty and wellbeing brand, has announced actor Karishma Tanna as the face of its premium NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance. The collaboration reflects Oriflame’s focus on strengthening its premium skincare and fragrance portfolio in India, as consumers increasingly seek performance-led beauty solutions rooted in credibility and consistency.
Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ range is built on a portfolio of patented skin technologies designed to address multiple signs of ageing. These include Bio Aspartolift, which supports collagen and elastin production to improve firmness; Oripeptide-3, a natural origin peptide technology that helps reduce fine lines and wrinkles; Bio Lumilock, which targets uneven skin tone and pigmentation; and Bio Re:Barrier, developed to strengthen the skin’s moisture barrier. Clinical testing on the range indicates visible improvements in skin smoothness, radiance and firmness within two weeks of consistent use, while supporting long-term skin resilience.
Designed as a comprehensive four-step skincare routine—cleanse, eye care, targeted boosters and moisturisation—the NovAge+ range is complemented by intensive treatment capsules and rejuvenating masks. This approach allows the patented technologies to work in synergy across concerns such as firmness, radiance, wrinkles and barrier repair.
Alongside skincare, Supreme Tribute Ezzénza represents Oriflame’s premium fragrance offering. Crafted as a long-lasting parfum with an elegant ambery-floral profile, the fragrance is positioned as an expression of sophistication and confidence, reinforcing Oriflame’s sensorial storytelling in the premium fragrance category.
Karishma Tanna, known for her work across television and digital entertainment and winner of Bigg Boss 8, brings contemporary relevance and credibility to the association. Her collaboration aligns with Oriflame’s intent to connect with consumers who value authenticity, consistency and a balanced approach to beauty and self-care.
Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare and wellness continues to be a strategic focus for Oriflame, particularly in the premium segment where consumers are seeking solutions that are both effective and thoughtfully formulated. NovAge+ represents our strongest science-led skincare credentials, while Supreme Tribute Ezzénza reflects the sensorial side of our portfolio. Karishma’s association brings credibility and modern relevance to these ranges, aligning well with our long-term vision for the brand in India”.
Sharing her perspective, Karishma Tanna said, “I have always believed that skincare is about consistency and choosing products that work with your skin over time. NovAge+ fits naturally into my routine because it is rooted in research and designed for long-term skin health. Supreme Tribute Ezzénza complements that experience, offering a sense of quiet confidence and personal expression. Oriflame’s approach to beauty resonates with how I view self-care today.”
The NovAge+ skincare range is anchored by complete routine sets priced at INR 13,500, while Supreme Tribute Ezzénza is priced at INR 3,419. Both are available on in.oriflame.com and through Oriflame’s network of brand partners.
Through this collaboration, Oriflame continues to strengthen its premium skincare and fragrance narrative in India, balancing science-led innovation with sensorial appeal while responding to evolving consumer expectations around trust, efficacy and elevated beauty experiences.
