Mumbai: Swedish holistic beauty and wellbeing brand Oriflame has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in India. The move reinforces the company’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
As demand rises for simplified skincare routines backed by credible, dermatologically tested formulations, the Opt Optimals Even Out range marks a strategic expansion within Oriflame’s Optimals portfolio. Dermatologically tested, the range features a high-performance blend of Niacinamide, Rainbow Algae Extract, Glycolic Acid, and Para-probiotic technology. These ingredients work together to address pigmentation and uneven skin tone while supporting hydration, resilience, and overall skin barrier health.
Actor Nitanshi Goel, who received critical acclaim for her debut performance in *Laapataa Ladies* and has been honoured with prestigious Filmfare and IIFA Awards, brings cultural relevance and relatability to Oriflame’s skincare narrative. Her association reflects the brand’s emphasis on authentic, everyday skincare journeys and its intent to connect with consumers who prioritise consistency and long-term skin health.
As part of the collaboration, Goel will feature across Oriflame’s digital ecosystem, including product catalogues, the brand website, and social media platforms, enhancing visibility for the Opt Optimals range and strengthening its appeal among skincare-focused audiences.
Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said, “Skincare continues to be a key growth priority for Oriflame in India, with consumers increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our ongoing investment in science-led skincare that addresses real and recurring concerns while supporting overall skin health. As part of the Optimals range, this launch strengthens our long-term skincare strategy, and Nitanshi Goel’s association amplifies Oriflame’s leadership in delivering effective, trusted skincare solutions to a wide consumer base.”
Sharing her perspective, Nitanshi Goel said, “I am drawn to skincare that prioritises consistency and skin health over quick fixes. As someone who is always on the move, I value routines that are simple yet effective, and the Opt Optimals Even Out range fits seamlessly into everyday life. Partnering with Oriflame feels natural, as the brand encourages embracing real skin and building long-term confidence through mindful, science-backed skincare.”
The collaboration highlights Oriflame’s continued investment in high-growth skincare categories driven by concerns such as hyperpigmentation, uneven skin tone, and skin barrier health. Suitable for all skin types, the Opt Optimals Even Out range includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and specialised gel face patches.
