Mumbai: OTTplay Premium has announced a strategic partnership with GTPL Hathway Limited (GTPL), India’s largest Multi-System Operator (MSO) and a prominent broadband service provider. This collaboration aims to reshape the country’s digital entertainment ecosystem by offering OTTplay’s expansive OTT content library to GTPL subscribers.
As part of the alliance, GTPL will introduce its OTT aggregation service under the brand name “GTPL Genie+”, giving users seamless access to content from over 29 leading OTT platforms. The service will be available via the GTPL Buzz app and through the website www.gtpl.net. GTPL Genie+ offers a range of tailor-made content packs curated by language, genre, and region—designed to meet the diverse entertainment preferences of Indian consumers. These services, powered by OTTplay Premium, will be accessible across smartphones, smart TVs, tablets, and PCs, complementing GTPL’s existing offerings such as cable TV, high-speed internet, and cloud gaming.
Avinash Mudaliar, CEO & Co-founder, OTTplay, commented on the partnership, “We’re thrilled to partner with GTPL, a leader in entertainment and connectivity. This collaboration allows us to bring a richer, more seamless content experience to audiences nationwide. With the rising demand for diverse digital entertainment, our combined strengths will redefine content accessibility and elevate the streaming experience.”
Anirudhsinh Jadeja, Managing Director, GTPL Hathway Limited, added, “GTPL remains committed to delivering the best-in-class entertainment and connectivity solutions. GTPL Genie+ strengthens our content offering, allowing subscribers to access premium OTT content in addition to our existing content offerings. This partnership with OTTplay Premium will democratise digital entertainment for millions across India.”
This collaboration underscores the shared vision of both companies to make premium, high-quality entertainment content more accessible and personalized across India. By leveraging each other’s strengths in content curation and digital infrastructure, OTTplay and GTPL are poised to enhance the streaming experience for millions of households, contributing significantly to India’s ongoing digital transformation.
