Mumbai: Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has announced the appointment of actor and fitness icon Hrithik Roshan as its official brand ambassador.
With this association, OYB aims to deepen consumer trust, accelerate its market penetration, and further its mission of making high-quality, natural, and science-backed wellness solutions accessible to Indians. Hrithik Roshan, known for his disciplined and balanced lifestyle, will front the brand across campaigns and digital platforms, inspiring new-age millennials and professionals to adopt healthier, mindful living practices.
Hrithik was chosen as the face of Own Your Body because his lifestyle mirrors the brand’s philosophy of balance, discipline, and mindful wellness. His energy, discipline, and relatability across age groups position him as the ideal figure to inspire consumers to take ownership of their health with safe, natural, and high-quality nutraceuticals.
Commenting on the partnership, Rama Krishna Reddy, Co-founder & CEO, Own Your Body, said, “Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency. At OYB, we are filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice for us; his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission. His presence will inspire millions to take ownership of their wellness journey.”
Speaking on the association, Hrithik Roshan said, “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body, a brand that keeps wellness simple and effective. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”
OYB’s product portfolio includes stress relievers, energy boosters, and daily wellness supplements made with 100% natural, vegan, and organic ingredients, free from added sugar, gluten, or artificial fillers. Developed by leading AYUSH scientists and tested in NABL-accredited laboratories, the formulations meet the highest standards of safety and efficacy.
Available nationwide through leading marketplaces, quick commerce platforms, and its direct-to-consumer website, OYB is set to launch digital-first campaigns with Hrithik Roshan while expanding into new wellness categories. With this partnership, Own Your Body aims to reshape how India embraces modern, natural nutrition that is simple, transparent, and accessible for all.
