Mumbai: Oyo today announced the launch of its new campaign film ‘Kya Baat Kar Rahe Ho’. The aim is to highlight its network of premium company-serviced hotels across the country.
This initiative Oyo explains marks an enhancement in its service offering, introducing an elevated guest experience through innovative like the Quick Check-in on the OYO app. To make finding and booking these premium properties easier, Oyo has also introduced a new tag on its app, simplify finding and booking the hotel on the app.
Partnering with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna Oyo’s campaign aims to transform outdated perceptions and highlight the brand’s commitment to providing premium experiences for families, friends, solo adventures, and every kind of traveler. This ad was written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi from Moonshot. It is directed by Rahul Bharti with production handled by Sun City Studios.
The film opens with a young couple, Sunita and Rishabh, sitting at the dinner table with Sunita’s parents and grandmother. When Sunita announces that they have booked an Oyo for the weekend, her parents react with shock, humorously nodding to Oyo’s past reputation as a “couples hotel.” As the story unfolds, Rishabh invites the entire family, increasing their surprise. The narrative then shifts to reveal the family standing in a luxurious Oyo hotel lobby, where they are amazed by the premium services and elegant surroundings.
The campaign looks to address and dispel outdated views of Oyo, emphasising its new focus on versatility. Whether it’s a family vacation, a weekend getaway with friends, a student studying for an exam, spending ‘me time’, or partying with friends – Oyo now offers premium experiences for every type of traveler. The campaign reveals how the old Oyo has transformed into a new, premium brand that caters to all.
Ritesh Agarwal, founder, CEO Oyo, stated, “We are excited to reintroduce our new company-serviced hotels. Our goal is to provide a premium, reliable, and enjoyable stay for every type of traveler, and this step highlights our commitment to transforming perceptions and exceeding expectations.”
Devaiah Bopanna, co-founder Moonshot said, “Working on this campaign was a fantastic experience. We wanted to capture the surprise and delight of discovering the new Oyo, and I hope we’ve done just that. The new Oyo has something for everyone, and I hope this film helps convey that message.”
These company-serviced properties, run and operated by Oyo, are designed to elevate the stay experience. From retreats to getaways, each property offers premium experiences available at Oyo properties, including linen, check-in, on-call service, breakfasts, and Wi-Fi.
