New Delhi: OYO Hotels & Homes acquired Weddingz.in, India’s Largest Wedding Company, today announced its foray into the wedding retail store category. In the first phase of its launch, the retail stores will open doors to customers in Indirapuram and Karol Bagh, New Delhi.
The first-of-its-kind Weddingz.in store will offer consumers a one-stop-shop for all wedding-related requirements including venue and non-venue services like photography, mehendi, transport, makeup services among many others. Aesthetically curated, the expansive flagship outlet offers upscale interiors and best in class experience by consultants, who are trained on the latest wedding trends.
Weddingz.in’s foray in the offline category will mark the evolution of the brand from an online service enabler to an omnichannel platform. The physical store will also play a vital role in bringing the brand proposition to life and help consumers visualize their D Day, right from the initial stages of planning itself. Translating the interaction with customers into a real-life setting, the retail showroom will bridge the gap between the brand and consumers by allowing real-time interaction and exceptionally great customer experience. Additionally, the store is well integrated with the Weddingz.in app as well as online technological features to ensure a smooth segway into a new format.
Commenting on the launch, Sandeep Lodha, CEO, Weddingz.in said, “We are extremely excited about the launch of the Weddingz.in retail store in New Delhi. With the vision to increase accessibility for our customers across the spectrum, both online and offline as well as provide the best solutions under the comfort of a single roof, we forayed into the offline retail store category. The introduction of these stores is a testament to our commitment to offering the best value and convenience with 100% transparency. Our goal is to be present across the country with 100-200 stores spread across 30 cities in the next year. The wedding season is just around the corner and we hope to receive a great response at our first store launch in the city.”
Amit Vig, Vice-President, Retail and Self Operated Business, Weddingz.in said, “Today marks an important occasion for us at Weddingz.in and we are extremely thrilled to foray in the offline stores category, starting with New Delhi. This is a first-of-its kind store that will offer consumers the power of choice with hundreds of end-to-end solutions across venue and non-venue services, inclusive of makeup, photography, entertainment, etc. We strongly believe that our omnichannel presence will help us connect with potential consumers across ages and cater to their diverse tastes. Our endeavour is to offer best in class customer experience and value for money to everyone who walks into our stores.”
The first Weddingz.in store is located at Indirapuram. Over the next couple of months, Weddingz.in will expand its stores across Mumbai, Pune, Kolkata and Lucknow. Owing to the growing demand of the value-centric generation, it will serve to-be-weds with seamless and hassle-free discovery of venues and other services, planning and execution with expert tips from experienced on-ground advisors.
A year after its acquisition by OYO Hotels & Homes, India’s largest, world’s 2nd largest and fastest-growing chain of leased and franchised hotels, homes, living and workspaces, Weddingz.in witnessed 480% growth in revenue. Weddingz.in offers a range of self-managed venues and a team of trusted and curated vendors who believe in delivering nothing but the best including photography, make-up, wedding planners, mehendi, rentals, pandit/priests, decor, choreography, transport, entertainment, anchor, catering, gifting, DJ, invites, band-baja ghodiwala. Backed by OYO’s operational capabilities, a unique offering of providing hassle-free wedding experience and 1500+ talented employees, Weddingz.in has become a household name for a great wedding experience.
