The growth of the film, TV and OCC industry unlocks adjacent growth in various sectors of the economy: MPA Deloitte Report
MUMBAI: The growth of the film, TV and Online Curated Content (OCC) industry unlocks adjacent growth in various sectors of ...
Television remains the highest-reach medium in India, with TV-viewing households estimated at 217 million in FY2024: MPA Deloitte Report
MUMBAI: Television remains the highest-reach medium in India, with TV-viewing households estimated at 217 million in FY2024. This translates into ...
Brand Play in the IPL – Millions for a Logo: Is IPL Jersey Sponsorship Worth the Spend?
Ganapathy Viswanathan In the high-stakes world of Indian cricket, the Indian Premier League (IPL) isn’t just a sporting event — ...
Creative ‘Coincidence’ or IP Infringement? Amer Jaleel’s LinkedIn Post Rekindles Debate on Pitch Ethics in Indian Advertising
Mumbai: In a move that has stirred the conscience of India’s advertising community, industry veteran Amer Jaleel, former Group CCO and Chairman ...
Ananya Panday, Dhoni Lead as Brand Endorsements Surge During IPL 2025: TAM Sports Report
Mumbai: In the high-stakes arena of IPL 2025 advertising, celebrity power continues to reign supreme. The latest Celebrity Endorsement Report from TAM Sports, ...
Skills can be taught. Ownership can’t: Rohit Sakunia, ArtE Mediatech
ArtE Mediatech was founded in 2018. It focusses on marketing and technology. What began as a passionate team of seven ...
Novotel Goa Resort & Spa and Novotel Goa Candolim names Tanya Viegas as Director of Sales & Marketing
Mumbai: Novotel Goa Resort & Spa and Novotel Goa Candolim, two of Goa’s leading hospitality destinations, have announced the appointment ...
Rusa Banerjee named Business Head – Bangla at ZEE5
Kolkata: Rusa Banerjee, a seasoned marketing professional with over 17 years of experience in the media industry, announced her promotion ...
Singapore Tourism Board names Serene Woon as Area Director, India, Middle East and South Asia (Mumbai)
Mumbai: The Singapore Tourism Board (STB) has announced the appointment of Serene Woon as Area Director-Designate, India, Middle East, and ...
Creative Agency Yellow announces strategic leadership promotions
Mumbai: Yellow, one of India’s leading creative agencies, has announced a series of key leadership promotions across its strategy, design, ...
