Mumbai: Yellow, one of India’s leading creative agencies, has announced a series of key leadership promotions across its strategy, design, motion, and 3D divisions. This move signals a significant step in the agency’s long-term vision to shape culture, drive creative innovation, and lead brand transformation for the next decade.
The promotions highlight Yellow’s deep-rooted philosophy of nurturing homegrown talent and empowering individuals who have played a vital role in building the agency’s distinctive identity.
“At Yellow, we’ve always believed that the most powerful leadership is cultivated from within,” said Shrey Doshi, Founder of Yellow. “These promotions aren’t just acknowledgments; they’re inflection points. They represent people who’ve shaped our identity and will now shape our future.”
Key Leadership Promotions:
Terence Ferreira – Lead Strategist:
Known for his forward-thinking approach to brand strategy, Terence has led the development of frameworks and narratives that transcend campaign briefs and build long-term brand equity.
“This role is not just about owning strategy; it’s about building relevance,” said Terence. “We’re not just planning for campaigns—we’re building for culture, consistency, and conversion.”
Aditi Boggaram – Associate Creative Director, Design:
With a reputation for identity-first branding and culturally resonant design, Aditi steps into a leadership role that merges craft with creative strategy.
“We’re designing beyond deliverables—we’re creating visual languages that influence how brands are felt, seen, and remembered,” she said.
Nikita Roy – Associate Creative Director, Design:
Recognized for her ability to blend storytelling with emotive design, Nikita’s elevation reflects Yellow’s commitment to immersive, narrative-driven branding.
“Yellow gave me space to find my voice. Now it’s time to amplify it,” she said. “Design today is emotional storytelling, and tomorrow it’s adaptive, intelligent, and immersive.”
These appointments are a reflection of Yellow’s broader commitment to investing in talent that can lead with clarity, creativity, and a challenger mindset.
“The next 10 years of Yellow will be led by those who’ve grown with it,” Doshi added. “We’re not just building a team; we’re shaping a creative legacy.”
