ArtE Mediatech was founded in 2018. It focusses on marketing and technology. What began as a passionate team of seven operating out of a modest garage has evolved into a team of over 150 professionals, affectionately known as ArtEans. With offices spanning Mumbai, Delhi, Bangalore, and Dubai, it is a full-stack marketing, creator and technology agency.
ArtE Mediatech, says that it specialises in delivering end-to-end marketing solutions that fuse creativity with cutting-edge technology. From e-commerce website design to MarTech integration and advanced digital solutions, its expertise enables us to create transformative brand experiences. Its commitment to staying at the forefront of marketing innovation empowers brands to connect meaningfully with their audiences in the evolving digital landscape.
Over the years, it has collaborated with companies like Google, Coursera, TCL, Sharp, Panasonic, Pantaloon, Ceat Tyres, Jubilant Foods, IndiaMART, Flipkart Seller Hub, Realme Smartphones, and Hero.
Medianews4u.com caught up with Rohit Sakunia, Founder, ArtE Mediatech
Q. ArtE Mediatech focusses on delivering end-to-end marketing solutions that fuse creativity with technology. What does this entail?
At ArtE Mediatech, delivering end-to-end marketing solutions that fuse creativity with technology isn’t just a statement; it’s the foundation of how we work.
When we say end-to-end, we truly mean it – From the spark of an idea to the final execution across multiple platforms, we handle the full stack. Every piece is designed to work in sync — strategically, creatively, and technologically.
Our roots were in digital — we started out as a digital-first company. But over time, as the landscape evolved and client needs grew more complex, we’ve grown with it. Today, ArtE is a 360-degree marketing partner. We’re solving full-spectrum challenges for brands across industries — from influencer marketing and performance campaigns to high-impact brand films, content ecosystems, and even innovative outdoor experiences.
But what really defines our approach is this: we don’t just market; we build brands. We go deep into understanding a brand’s essence, its audience, and its business objectives— and then we craft solutions that don’t just make it visible, but memorable.
In a world where attention spans are short and competition is high, being seen is no longer enough. So we focus on work that moves the needle — creatively bold, strategically smart, and tech-enabled at every step. Whether it’s data-driven personalisation, AI-led automation, or platform-native storytelling, we’re always looking for that sweet spot where creativity meets technology in a way that drives real business results.
Q. The goal is to create transformative brand experiences. What is the challenge in doing this?
The challenge isn’t tech or even ideas. The challenge rather I feel is aligning a brand’s core truth with what the audience actually feels. The brand might want to say a lot of things but the audience will remember what moves them.
As a brand partner it’s our job to find that core relation that matters, and then expressing it in a way that’s creatively bold, yet strategically sharp. Also important is consistency. Because one good brand campaign doesn’t build a brand. It’s consistency across touch points that do the job.
Lastly, the timing of the execution because even if you have a great story, it matters if you don’t show up when it matters. You miss the moment, and sometimes the market. All this makes my job both exciting and on most occasions insanely tough.
Q. What is the goal for 2025 in terms of profitability, growing the client roster etc?
Thing is in my life I have never believed in chasing numbers. I have always said let’s chase being an extra meter better and better margins, brands and work will all follow. Same would be for 2025.
But if you ask me one kind I would want to work in 2025, I would say the ones who believe in long term thinking. And also aren’t fearful of risks. At ArtE we are always keen on profitability. But we don’t do that at the cost of purpose or people. We want to be remembered and for that this year we will focus on more impact and less noise.
Q. The company has scaled from seven operating out of a garage to over 150 professionals. What have been the key learning?
The journey has been anything but linear. But if I had to sum up the biggest learnings, they would be:
· People > Everything. Talent is overrated. Skills can be taught. Ownership can’t. And that’s what we have learnt too. That the ones who take charge without being asked are the ones who move the needle.
· Culture is slow to scale: but if you don’t protect it, growth can eat it alive.
· Not every client is worth keeping. This one we especially learnt in 2025. While in 2017 when we started, we said yes to everything. Probably because we were in survival mode then. This year though we said no to a few that were turning toxic. And I feel that is growing too.
· Cash flow is more important. Definitely more than awards. Recognition feels good. But cash in the bank keeps the lights on.
· The founder’s job keeps changing. What worked for 10 people breaks at 50. And what worked at 50 won’t work at 150. You have to keep reinventing yourself — fast.
I am still learning. The company is too. But these were the ones I felt were learning till now.
Q. Right now the economy is in a difficult situation. Inflation is high, salary hikes are low, the consumer sentiment has been affected. How will this impact marketing spends and how is ArtE Mediatech adapting its strategy in this regard?
I understand things are getting tougher in the macro world. And yeah, there is negative sentiment all around. At ArtE too, we’re adapting by being more outcome-driven. We now drive things less about vanity, more about value.
We’re doubling down on performance, sharper targeting, and content that can convert — not just look good. But more importantly we are pushing our client partners to think long term even in this world. Because when the dust settles, only consistent brands stand tall.
Q. Is a race to the bottom a challenge in this environment where pitches are often won based on the agency that is willing to work the cheapest? Do clients often expect great outcomes from little investment?
What you are saying is true. And in tough times things do go worse. We’ve seen pitches go to whoever is the cheapest versus the most capable. But at ArtE, we’ve learned to draw the line.
We don’t undercut because we know the client will remain one at whatever price they pay. Hence we’re here to deliver. And that can happen for a value. Mutual respect also is critical. Yes, we’ve lost pitches due to this but we remain sane despite. And in the process, we have found clients who get this. They stay for long.
Q. When you have to work in multiple areas for a client like Sharp how important is it to first understand business objectives before doing anything? It isn’t just about creating a TVC or only looking after social media activities?
I’d prefer not to speak about specific clients or how we work with any one in particular—that trust is important to us. But what I can share is how we approach every partnership, regardless of the channel—whether it’s a TVC, digital campaign, or something on social media.
Before anything else, we invest meaningful time in understanding the brand’s business objectives. We make sure there’s absolute clarity on what we’re solving for. That upfront alignment is crucial. Because no matter how strong the creative is, if it’s not anchored to a clear business goal, it won’t land the way it should.
Especially when we’re working across multiple touchpoints for a brand, that alignment becomes even more important. It’s not about doing more things—it’s about doing the right things, in sync with the client’s objectives. That’s where the real impact comes from, and it’s something we care deeply about.
Q. When one looks at areas like e-commerce website design, MarTech integration and offering clients advanced digital solutions, what is the agency’s USP?
Great question. When it comes to areas like e-commerce design, MarTech integration, and advanced digital solutions, our real USP at ArtE is simple, but powerful — we don’t just offer these as services. We own them. We don’t just offer these services, we have leaders who drive each one of these. There are very smart people who own it end-to-end. That’s why each of these isn’t just a service line — it’s our strength. When deep ownership happens across functions, execution also becomes sharper and faster.
Q. Could you shed light on recent work done that stands out?
There are a lot of campaigns to mention. Recently, we just won the best website award for the work we have done on Crompton Greaves. There are many here. So the lesser said the better. For the sake of modesty.
Q. How will technologies like AI, AR/VR, predictive analytics, block chain, and 5G create new opportunities for brands to engage with consumers in multiple innovative ways? Kindly elaborate.
These technologies aren’t just buzz anymore — it’s redefining how brands talk to consumers. These let you personalise at scale, they let you engage in real time, and if done well they lead you towards creation of immersive brand experiences like never before.
Predictive analytics helps brands anticipate rather than just react. This is no more just about marketing or sales, it’s brand-building in motion.
Q. Hypersonalisation is a key theme in 2025. How will AI help marketers achieve this?
We are in the times when hyper personalisation isn’t a trend — it’s more expected around the world. AI is the only way that makes things possible at scale. From real-time content tweaks to predictive product recommendations, and now some platforms even managing optimisation in real time using AI, it helps brands show up right — not just loud.
The machine will always adapt faster than a human will which means less guesswork and more relevance and its relevance that will matter in a cluttered world.
Q. Does ArtE Mediatech invest a lot in the training and development of its employees? Kindly elaborate.
Absolutely—we believe that investing in training and development (T&D) is no longer optional. At ArtE Mediatech, it’s a core pillar of our culture and a strategic priority. Our people are the real engine of Mediatech.
Whether it’s our designers, who are not just visually skilled but deeply integrated with the latest AI design tools, or our motion graphic artists who understand the nuances of dynamic storytelling in a digital-first world—they’re all trained to operate at the intersection of creativity and cutting-edge technology.
On the servicing side, the team is actively diving deep into tools like GPT and other AI models—not just using them, but understanding how to manipulate and leverage them to solve real business challenges. This isn’t a one-off training session. Upskilling is baked into the way we work. From project planning to client delivery, there’s a continuous loop of learning, experimentation, and refinement.
Every Friday, we bring in experts from across industries to host interactive sessions with our team. These aren’t just lectures—they’re hands-on, practical engagements that give our people real-world insights, whether it’s the latest in performance marketing, advanced automation strategies, or human-centered design practices.
To put it simply: yes, we invest a lot in T&D—because when our people grow, we grow.
