Creators vs. Characters: Are Virtual Influencers the Future of Indian Brand Endorsements?
In a digital-first world where attention spans are shorter and brand loyalty is hard-won, a new breed of influencers is ...
Balaji Originals debuts with The Great Indian Cricket Fan, starring Abigail Pande and Yuvraj Dua
Mumbai: Balaji Originals, the digital-first venture of Balaji Telefilms, has officially launched its debut series titled The Great Indian Cricket ...
Koyal.Ai and Offbeet Media Group partner to democratize AI-led music storytelling
Mumbai: Koyal.Ai, a Silicon Valley-based next-generation generative AI platform, has announced a strategic partnership with Offbeet Media Group to drive ...
Global Pay by WSFx names Kuldeep Pawar as CMO & Head – D2C Growth; continues Brand Advisory at Spice Money
Delhi: In a strategic leadership move, Global Pay by WSFx has announced the appointment of Kuldeep Pawar as Chief Marketing ...
The contracted theatrical window is a challenge for the Indian film Industry: MPA Deloitte Report
MUMBAI: Traditionally, films enjoyed a 90-day theatrical window before making their debut on streaming platforms. With the pandemic restricting theatrical ...
Accor names Zara Singh as Director of Revenue – India & South Asia
Mumbai: Accor has announced the appointment of Zara Singh as Director of Revenue – India & South Asia. With nearly ...
JioStar Champions India’s Creative-Tech Vision with IICT Launch at Waves 2025
Mumbai: In a bold move to catalyze the creative ambitions of India’s youth, Union Minister Ashwini Vaishnaw unveiled the Indian ...
Dentsu Creative Isobar appoints Sushant Barua as National Creative Director – Art to lead Design Transformation
Mumbai: Dentsu Creative Isobar has announced the appointment of Sushant Barua (Manik) as its National Creative Director – Art, strengthening ...
Profitability is a challenge in the OCC sector: MPA Deloitte Report
MUMBAI: Profitability is a challenge in the Online Curated Content (OCC) sector noted a new report by the Motion Picture ...
Marico Board re-appoints Saugata Gupta as MD & CEO; Q4FY25 results mark new milestones
Mumbai: Marico Limited, one of India’s foremost FMCG companies, has reaffirmed its leadership continuity with the re-appointment of Saugata Gupta ...
