Mumbai: Dentsu Creative Isobar has announced the appointment of Sushant Barua (Manik) as its National Creative Director – Art, strengthening the agency’s creative leadership. In this role, he will report to Sahil Shah, President, Dentsu Creative Isobar, and work closely with Abhijat Bharadwaj, Chief Creative Officer, along with the wider leadership team to drive creative excellence and culture-first innovation.
Sushant will lead the art and visual design function across the agency’s client portfolio, redefining its design language and elevating visual craft. With a mandate to push the boundaries of next-gen creativity throughout the customer journey, he will also play a key role in mentoring and developing the agency’s design talent.
Bringing over two decades of experience, Sushant has crafted award-winning, insight-led campaigns at some of India’s most renowned agencies. His work has earned accolades at Cannes Lions, Clio Awards, Spikes Asia, Effie India & APAC, Abby Awards, Kyoorius, and has been featured in Communication Arts.
His appointment underlines Dentsu Creative Isobar’s commitment to delivering culturally rooted, platform-agnostic solutions that drive real business impact across the customer experience funnel. It is aligned with Dentsu Creative’s global vision of ‘Transformative Creativity’ – using creativity to meaningfully shape brands, businesses, and society.
Sahil Shah shared, “We needed the right piece to complete the puzzle of a new-age creative agency, and Sushant is that piece. Beyond his impressive portfolio and awards, what stands out is the simplicity and clarity he brings to working with both clients and teams. I’m excited about the journey ahead as we raise the bar together.”
Abhijat Bharadwaj added, “Sushant is one of the finest design minds in the industry. He brings the vision and leadership we’ve been seeking to push our creative boundaries. His arrival is a game-changer for us.”
Commenting on his new role, Sushant Barua said, “What excites me most is the chance to work with a young, passionate team eager to create standout work. The energy here is electric. I look forward to pushing bold design thinking and helping elevate the agency’s creative output.”
