The Latency Tax: Digital Media Buying’s Biggest Invisible Cost
Digital advertising has long run on two promises, massive scale and surgical precision. Programmatic reach came first. Then came sophisticated ...
Jagran New Media elevates Anil Pandey as Managing Editor
Mumbai: Jagran New Media has appointed senior journalist Anil Pandey as its Managing Editor, strengthening its editorial leadership at a ...
Athleisure in India is clearly moving from being just a lifestyle choice to a performance-driven category: Arjun Gupta, Kragbuzz Sports
At a time when India’s athleisure market is largely dominated by fashion-first and global legacy brands, Kragbuzz Sports is carving ...
Netflix expands ads business, global reach and content slate at Upfront 2026
Mumbai: Netflix has outlined an aggressive expansion of its advertising business, technology capabilities and content pipeline at its fourth Upfront ...
India’s microdrama market eyes 500 million viewers as short-video boom reshapes entertainment: BDO
Mumbai: India’s rapidly expanding short-video culture is laying the groundwork for a new entertainment category, with daily microdrama viewership in ...
15% of India’s creators are now registered business entities as influencer marketing crosses a structural threshold: Kofluence
Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study ...
Myntra adds Affiliate capability to Ultimate Glam Clan as creator-led commerce takes centre stage
Bengaluru: Myntra has announced the launch of a new 'Affiliate' feature within its Ultimate Glam Clan (UGC) program — marking ...
HDB Financial Services names Natarajan Srinivasan as Non-Executive Chairman and Board Member
Mumbai: HDB Financial Services Limited has announced the appointment Natarajan Srinivasan as Independent Director and Non-Executive Chairman of the Board ...
Studio Eeksaurus Productions wins India’s only Gold Pencil at The One Show 2026
New York: The One Club for Creativity has announced the winners of its coveted 2026 One Show Pencil and Merit ...
CMOs Pour 15% of Budgets Into AI, But Execution Gap Widens: Gartner
Marketing leaders are sharply increasing investments in artificial intelligence, but most organisations are struggling to translate that spend into scalable ...
