The Rise of Earned Media in a Pay-to-Play World
The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For ...
Kochi gets its first IMAX® Screen as Cinépolis expands in India
MUMBAI: Cinépolis India, the country’s leading cinema exhibitor, has unveiled Kochi’s first-ever IMAX® location at Centre Square Mall. This milestone ...
PVR Inox expands presence in Uttarakhand with three cinemas in the state, enhancing the cinematic experience in Dehradun
MUMBAI: Multiplex operator PVR Inox has announced the opening of a new 6-screen cinema at Mall of Dehradun. This is ...
PVR Inox introduces the Flexi Show concept allowing consumers to pay for the time ty watch
MUMBAI: Multiplex operator PVR Inox has announced the launch of Flexi Show, a revolutionary initiative that redefines how audiences experience ...
Wonderla partners with CGI company Red Raion for a CGI-driven adventure film and ride targetting newer customers
MUMBAI: Wonderla Holidays, an amusement park chain has unveiled its mascot, Chikku, in a new avatar. The aim is to ...
Being Human celebrates Salman Khan’s birthday by offering a flat 50 per cent discount
MUMBAI: This month, Being Human Clothing invites fans and fashion enthusiasts to celebrate actor Salman Khan's birthday with the initiative ...
Step inside Taapsee Pannu’s personal sanctuary, a blend of culture, creativity, and warmth on ‘Asian Paints Where the Heart Is’ Season 8
Mumbai: In the latest episode of Asian Paints Where the Heart Is Season 8, Taapsee Pannu opens the doors to ...
Lay’s uses innovation in TOI to create buzz about Lay’s Food Truck in Delhi
MUMBAI: Lay’s, a potato chips brand, has unveiled a print ad designed as a maze of Delhi’s roads. It looks ...
Priya Thuvassery appointed as Co-CEO at Chambal Media
Mumbai: Chambal Media has appointed Priya Thuvassery as Co-CEO. She assumes this leadership role alongside Kavita Bundelkhandi, succeeding Pooja Pande. ...
ManipalCigna Health Insurance’s ‘Sada Secure Raho’ campaign brings to life the promise of its latest product ManipalCigna Sarvah
MUMBAI: ManipalCigna Health Insurance has unveiled its new campaign, ‘Sada Secure Raho’, bringing to life the promise of its latest ...
