New York: The One Club for Creativity has announced the finalists for The One Show 2026, with India securing a strong presence with 33 entries shortlisted across categories. The global awards program saw entries from 51 countries, underscoring the scale and competitiveness of this year’s edition.
All finalists are guaranteed to win either Gold, Silver, or Bronze Pencils, or Merits. Winners will be revealed on May 14 during Creative Week 2026, with the awards ceremony scheduled for May 15 at Cipriani Wall Street in New York.
Among Indian agencies, Ogilvy Mumbai leads with seven finalists. The shortlisted work includes three entries for Brooke Bond Taj Mahal Tea’s “Chai Bansuri – The Tea Flute”, two for St. Jude India ChildCare Centres’ “Renu vs The City”, and one each for Amazon’s “Box To Beds” and Cadbury 5 Star’s “Destroy Valentine’s Day”.
Leo India Mumbai follows with six finalists, including two each for Lenovo’s “Gamers on Duty” and PepsiCo’s “The Unofficial Official Sound of F1”, along with entries for ACKO General Insurance Ltd’s “Tailor Test” and Mountain Dew’s “Darescore”.
Two agencies — 22Feet Tribal Worldwide Mumbai and Studio Eeksaurus Productions Pvt. Ltd. Mumbai — have secured four finalists each. While 22Feet Tribal Worldwide’s entries include work for Diageo Godawan Single Malt and Battleground Mobile India, Studio Eeksaurus’ nominations are all for Centre for Pastoralism’s “Desi Oon”.
VML India Mumbai has three finalists for “The Kolhapuri” campaign on behalf of Kalapuri. Havas Creative India Mumbai and Lightbox/Godrej Creative Lab Mumbai have two finalists each, for campaigns including The Times of India’s “Ink Of Democracy” and Eyebetes’ “The Naga Saint Eye Test”, respectively. Studio Zuno Mumbai rounds out the list with one finalist for Naturals Ice Cream’s “Tree to Treat”.
Globally, Rethink Toronto tops the list with 47 finalists, followed by Uncommon Creative Studio London with 34. Apple Cupertino, FCB Chicago, and VML New York have 26 finalists each, while Courage Inc. Toronto, Area 23, and LePub Mexico also feature prominently.
This year, the global jury selected a total of 1,345 finalists across 51 countries and regions, reflecting a broad spectrum of creative excellence.
Now in its 17th year, Creative Week remains a key annual platform celebrating global creativity across advertising and design. In addition to The One Show, it also features the ADC 105th Annual Awards and Young Ones Student Awards. The week-long program will include events such as the AI Creative Challenge, Executive Creative Summit, Client Pitch Competition, and portfolio reviews.
The One Show ceremony will also see the announcement of special honours, including Best of Show, Best of Discipline, the inaugural One Show Members Choice Award, and the 2026 Creative Hall of Fame inductees.
