MUMBAI: Wonderla Holidays, an amusement park chain has unveiled its mascot, Chikku, in a new avatar. The aim is to keep up with the preferences of the dynamic younger generations. Over the years, Chikku has been adored as the face of Wonderla, connecting with families and children alike. Now, Chikku, reimagined to resonate with today’s young audiences looks to bring a fresh and bold energy to the Wonderla experience.
Alongside this transformation, Wonderla, in collaboration with CGI studio Red Raion, has launched ‘Adventures of Chikku – Wild Ride’. This is a new CGI film and ride that redefines the Adventures of Chikku experience. The launch took place at Wonderla Kochi, where Chikku’s bold new look and the interactive film were revealed. The event was graced by Arun K. Chittilappilly, MD, Dheeran Choudhary, COO, Ravikumar M.A., Park Head-Kochi, Wonderla Holidays and Salvo Fallica, COO Red Raion.
The film premiered at Wonderla amusement parks in Bangalore and Hyderabad, enhancing the existing Adventures of Chikku ride with an immersive new storyline and state-of-the-art visuals.
The story takes audiences on a journey as Chikku and friends stumble upon a futuristic skateboard that spirals out of control, leading to hilarious mishaps, suspenseful twists, and high-energy escapades. Featuring visuals, characters and synchronized special effects, this immersive experience celebrates teamwork, friendship, and fun, redefining Chikku’s adventures for a new generation.
Chittilappilly said, “We are delighted to introduce ‘Adventures of Chikku – Wild Ride,’ a testament to our commitment to offering unique and world-class entertainment tailored specifically for Indian audiences. With consumer preferences rapidly evolving, we recognize the need to create experiences that resonate deeply with today’s demanding and dynamic audiences. By collaborating with a global renowned brand like Red Raion, we’ve been able to bring Chikku to life in an extraordinary way, setting the stage for a new era of immersive storytelling and merchandise opportunities that cater to Indian families and thrill-seekers alike. Adventures of Chikku – Wild Ride offers great potential for the development of further storylines as the Wonderla brand grows, making it an enduring part of the Wonderla experience.”
Fallica said, “We found a precious partner in Wonderla. They deeply understand the power of storytelling and value their guests immensely, committing to offering them memorable experiences that mean something to them. This is why they chose to bring their mascots to life and asked Red Raion to create content that specifically speaks to their parks’ audiences of all ages, building a generational fil rouge, as today’s parents are yesterday’s park kids. The content we created comes along with a new golden age for their parks, laying the foundation for their new experiences. We at Red Raion are immensely proud to support Wonderla in their crucial journey of growth and development as a leader in the LBE market in India.”
The launch event featured a special screening of the film, interactive mascot appearances, and activities for families, marking the beginning of Chikku’s journey as Wonderla’s new ambassador.
