It’s time to standardize attention metrics in digital advertising
For over a decade, the digital advertising industry has been revolutionized by AdTech innovations focused on improving campaign ROI. This ...
upGrad Enterprise appoints Neeraj Gera in India and Neha Prasad Mullick in North America in key roles
Mumbai: upGrad Enterprise, the corporate skilling division of an integrated skilling and lifelong learning major, has announced key leadership appointments ...
AdEx growth slowing down is the new norm: Madison Ad Report 2025
Mumbai: The Union Budget has boosted the sentiment in the ad market. In 2025 the Adex set to grow by ...
Radio City joins hands with Nagar Nigam Prayagraj to drive cleanliness at Mahakumbh 2025
Mumbai: Radio City has launched its innovative ‘Studio on Wheels’ initiative in Prayagraj, reinforcing its commitment to sustainability and cleanliness ...
TBWA\India secures Tata AIG Mandate, unveils campaign championing complete protection for unconditional love
Mumbai: TBWA\India has secured the creative mandate for Tata AIG’s Health Insurance portfolio, marking a significant partnership aimed at redefining ...
DD Free Dish Auction Day 3: ₹328.6 Crore Secured as Bidding Heats Up
Mumbai: The third day of Prasar Bharati's MPEG-2 Free Dish auction witnessed fierce bidding across multiple categories, with a total of ...
Platforms that prioritise privacy—not just in reaction to external pressure—will win: Piyush Mehta, Data Dynamics
Data Dynamics offers enterprise data management, standing at the forefront of the industry-wide shift towards Digital Trust and Data Democracy. ...
Kushager Tuli joins Tilt Brand Solutions as President – Creative
Mumbai: Brand and Communications consultancy, Tilt Brand Solutions has appointed Kushager Tuli as President - Creative. Prior to this, he ...
Yellow IVF challenges the Status Quo with the ‘Yellow Contract – Let’s Put It to the Test’ campaign
MUMBAI: Yellow IVF, which works in the area of advanced fertility treatments has announced a campaign—"Yellow Contract – Let’s Put ...
Akhil Prakash promoted to Chief Operating Officer at Chennaiyin FC
Mumbai: Chennaiyin FC has elevated Akhil Prakash as Chief Operating Officer (COO). Previously serving as Head of Sponsorship & Ticketing, ...
