CTV + Linear TV: Publicis Media’s Blueprint Shows the Path to Smarter Advertising Strategies
In an era where Connected TV (CTV) is transforming viewership habits in India, Publicis Media has released a groundbreaking whitepaper, ...
December Marketing: A Satirical Guide to Holiday Campaigns That Never Change
December—the season when creativity takes centre stage in the world of marketing. It's that magical time of year when big ...
Mahindra Tractors honours Indian Farmers with a special Kisan Diwas tribute
MUMBAI: Mahindra Tractors, a part of the Mahindra Group and India’s leading tractor brand, has launched a touching digital film ...
Riyo Advertising and ALERT-INDIA launch video campaign on Leprosy Awareness
Mumbai: Riyo Advertising, in collaboration with ALERT-INDIA, has launched its inaugural video campaign aimed at addressing the stigma and challenges ...
The Rise of Earned Media in a Pay-to-Play World
The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For ...
Kochi gets its first IMAX® Screen as Cinépolis expands in India
MUMBAI: Cinépolis India, the country’s leading cinema exhibitor, has unveiled Kochi’s first-ever IMAX® location at Centre Square Mall. This milestone ...
PVR Inox expands presence in Uttarakhand with three cinemas in the state, enhancing the cinematic experience in Dehradun
MUMBAI: Multiplex operator PVR Inox has announced the opening of a new 6-screen cinema at Mall of Dehradun. This is ...
PVR Inox introduces the Flexi Show concept allowing consumers to pay for the time ty watch
MUMBAI: Multiplex operator PVR Inox has announced the launch of Flexi Show, a revolutionary initiative that redefines how audiences experience ...
Wonderla partners with CGI company Red Raion for a CGI-driven adventure film and ride targetting newer customers
MUMBAI: Wonderla Holidays, an amusement park chain has unveiled its mascot, Chikku, in a new avatar. The aim is to ...
Being Human celebrates Salman Khan’s birthday by offering a flat 50 per cent discount
MUMBAI: This month, Being Human Clothing invites fans and fashion enthusiasts to celebrate actor Salman Khan's birthday with the initiative ...
