MUMBAI: Mahindra Tractors, a part of the Mahindra Group and India’s leading tractor brand, has launched a touching digital film to honor the immense contributions of Indian farmers as part of its Kisan Diwas celebrations.
Building on last year’s successful campaign, “Did you thank the farmer?”, this year’s initiative encourages urban audiences, particularly social media-savvy youngsters, to express their gratitude towards farmers, the unsung heroes behind every meal.
The campaign creatively uses food delivery apps, which have become central to urban lifestyles, to highlight the overlooked role of farmers. The engaging and vibrant film features food delivery personnel, whom people often thank while receiving their food parcels. Drawing a parallel, Mahindra urges audiences to extend this gesture of appreciation to farmers on Kisan Diwas.
Kisan Diwas, celebrated annually on December 23, marks the birth anniversary of Chaudhary Charan Singh, India’s fifth Prime Minister and a prominent advocate for farmers’ welfare. The day is dedicated to recognizing and honoring the dedication of the farming community.
Mahindra’s initiative aligns seamlessly with its mission to empower farmers by offering innovative solutions, reliable tractors, and financial support, fostering prosperity and growth for the agricultural sector.
How to Participate:
To join this movement of appreciation, Mahindra encourages everyone to share a message of gratitude for farmers on social media platforms like Instagram, Facebook, and YouTube using the hashtag #ThankYouKisan.
This Kisan Diwas, Mahindra Tractors reminds us to celebrate the farmers who nourish the nation and to recognize their invaluable contributions to our daily lives.
