AI-Powered Predictive Analytics Meets Interactive Flat Panels in Marketing
In the ever-evolving landscape of modern marketing, technology continues to redefine how businesses engage with their audiences. Among the many ...
Akshay Kumar emerges as the ‘Most Visible Celebrity’ as Celebrity-Endorsed Ads Witness a 10% Rise in H1 2024: Tam AdEx
MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed ...
Google AdTech trial paves the way for transparency and accountability in the industry: Senthil Govindan, Datawrkz
Now, with more than 200 adtech and media buying professionals, Datawrkz delivers incredible digital advertising outcomes to companies all over ...
DRA showcases ‘Home of Pride’ Campaign with Rashmika Mandanna on New York Times Square Billboard
Chennai: In a groundbreaking moment, DRA, a leading name in Chennai’s real estate sector, has become the first Indian real ...
65% of marketers expect business to improve next year while 34% expect marketing budgets to increase: WARC
MUMBAI: Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved ...
IBC Tamil Jeevan Viruthugal 2024 celebrates healthcare heroes
Chennai: The IBC Tamil Jeevan Viruthugal 2024, an event that celebrated the unsung heroes of the healthcare industry, was held ...
Tata Tea Chakra Gold collaborates with ‘Pushpa 2: The Rule’; offers special edition packs and fan-centric campaigns
MUMBAI: Tata Tea Chakra Gold, a tea brand across South India, has partnered with 'Pushpa 2: The Rule' as its ...
Collective Artists Network launches an AI-driven mom influencer Kavya Mehra
MUMBAI: In a move that it said signals the future of branded content, Collective Artists Network, a new media agency, ...
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Goldmedal Electricals announces a new contest around ‘Pushpa 2’
MUMBAI: Goldmedal Electricals, a Fast Moving Electrical Goods (FMEG) company and the Associate Brand Partner of 'Pushpa 2', is back ...
