Mumbai: Amir Chand Jagdish Kumar Exports Limited, a leading exporter and marketer of premium FMCG products, has announced the appointment of Collective Artists Network as its official celebrity engagement and talent acquisition partner.
As part of this strategic collaboration, Collective Artists Network will support the company in identifying, negotiating, and onboarding celebrities, actors, influencers, and public personalities for its brand-building and marketing initiatives across domestic and international markets.
The partnership marks a significant step in Amir Chand Jagdish Kumar Exports Limited’s broader strategy to strengthen consumer engagement and elevate brand visibility through celebrity-led campaigns. As the company expands its footprint across key markets, it aims to leverage influential personalities to deepen consumer connections and reinforce its positioning around quality, trust, and innovation.
Commenting on the partnership, Amir Chand Jagdish Kumar Exports Limited said, “As our brands continue to grow across markets, we believe that strategic celebrity associations can significantly enhance brand recall and consumer engagement. We are delighted to partner with Collective Artists Network, one of India’s leading talent management and celebrity engagement companies, to help us build meaningful and impactful collaborations with renowned personalities.”
Through the association, Amir Chand Jagdish Kumar Exports Limited, owner of the Aeroplane and Alibaba labels, plans to roll out integrated marketing campaigns spanning television, digital media, outdoor advertising, retail activations, and international promotional initiatives.
The move aligns with the company’s continued focus on investing in brand development and expanding market visibility while creating stronger consumer recall across categories.
