Texas Lawsuit against Netflix raises stakes for ad-supported streaming models
Mumbai: In a significant escalation of regulatory scrutiny on streaming platforms, Ken Paxton, Attorney General of Texas, has filed a ...
Bombay High Court restrains Berger Paints India ad over disparagement concerns
Mumbai: In a significant development in the paints industry, the Bombay High Court has restrained the circulation of an advertisement ...
ASCI releases draft guidelines for responsible labelling of AI-generated advertising content
Mumbai: The Advertising Standards Council of India (ASCI) has released draft guidelines aimed at ensuring responsible labelling of AI-generated content ...
Alvarez & Marsal strengthens India leadership team with three Managing Director appointments
Bengaluru: Global professional services firm Alvarez & Marsal (A&M) India has appointed Barathi Srinivasan, KK Venkata, and Dnyanesh Nirwan as ...
The Next Mar Tech Stack: Where Claude AI Fits in Modern Marketing Ecosystems
Marketing teams were promising efficiency. For years, vendors claimed that adding more software would create smarter campaigns, cleaner data, and ...
UltraTech Cement Leads Media Abby 2026 Shortlist with 18 Entries; Integrated Media and Activation Dominate as AI Emerges as a Standalone Discipline
Mumbai: The Advertising Club (TAC) has released the official Media Abby 2026 shortlist, featuring 438 shortlisted entries across 28 categories ...
Ironhill India and SMOOR blend craft beer and chocolate in new digital-First Campaign
Bengaluru: Following the launch of their much-talked-about collaboration, Ironhill India and SMOOR are taking their partnership beyond the table and ...
Johnson’s Baby Leads Creative Abby 2026 Shortlist with 32 Mentions; Flipkart and Photographic Society of India Top Brand Rankings
Mumbai: The Advertising Club (TAC) has released the official Creative Abby 2026 shortlist, unveiling 845 shortlisted entries across 22 major ...
Advertising Industry faces rapid transformation as technology reshapes the business landscape: Sandiip Kapur, Promodome Group
Promodome Group is a 360-degree communication organisation that has been shaping India’s advertising and marketing landscape for over two decades. ...
Mondelez India launches Oreo Golden with vanilla-filled carnival-themed campaign
Mumbai: Mondelez India has expanded its Oreo portfolio with the launch of Oreo Golden, introducing a vanilla-flavoured version of the ...
