Mumbai: Shruti K. Katoch Dhadwal has joined Cheil India as General Manager, Strategy – Consumer Electronics (Samsung).
Shruti joins Cheil India from Dentsu India, where she most recently served as AVP – Brand Strategy. She announced her new role through a LinkedIn post.
Sharing the update, Shruti wrote, “I’m happy to share that I’m starting a new position as General Manager, Strategy – Consumer Electronics (Samsung) at Cheil India!”
Prior to her stint at Dentsu India, Shruti worked with HS Ad India and Penguin Random House India. She began her career at Penguin Random House India in 2012 as Manager – Publicity and Marketing, before moving on to take up strategic roles across the marketing and communications industry.
With extensive experience in brand strategy and integrated communications, Shruti brings expertise in brand communication, integrated marketing strategy, digital marketing, budgeting and planning, experiential events, season launches, promotions, PR planning and media relations, ATL marketing, strategic alliances and partner programmes.
