Cross-Screen Impact: CTV and DOOH
For years, Connected TV (CTV) and Digital Out-of-Home (DOOH) have largely been viewed as premium branding channels. Their strengths like ...
Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’Zee 24 Ghanta to Deliver Comprehensive Counting Day Coverage with ‘Banglar Maharan 2026’
Mumbai: Zee 24 Ghanta is set to bring viewers across West Bengal a full day of live, data-driven election coverage ...
Livasa Hospitals appoints Kamal Kant Gambhir as Chief Financial Officer
Punjab, India: Livasa Hospitals has announced the appointment of Kamal Kant Gambhir as its Chief Financial Officer, further strengthening its ...
CaratLane’s Mother’s Day campaign with Yami Gautam Dhar blends emotion, gifting and self-indulgence
Mumbai: CaratLane, a TATA product, has unveiled its latest Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar, celebrating the ...
Bakingo celebrates appraisal season with campaign focused on everyday wins
New Delhi: Bakingo has unveiled a new digital campaign centred around the ongoing appraisal season, reframing workplace milestones by celebrating ...
BLS International rolls out # VisaReadyWithBLSInternational Campaign to simplify visa application process
Chennai: BLS International has launched its latest awareness initiative, #VisaReadyWithBLSInternational, aimed at educating visa applicants and addressing critical gaps in ...
V-Bazaar marks 10 years with AI campaign celebrating small-town consumer insights
New Delhi: V-Bazaar Retail has marked its 10-year milestone with the launch of a Founder’s Day campaign, leveraging AI-led creatives ...
Surya Roshni expands campaign with VDO.AI driving cross-screen engagement across CTV, OLV, display formats
Gurugram: Surya Roshni has expanded its ongoing “India Bole Surya Ko YA” campaign through a strategic partnership with VDO.AI, leveraging ...
WanderOn’s summer travel consumer campaign is designed to embrace India’s diverse landscapes, cultures, and experiences through thoughtfully curated journeys
MUMBAI: WanderOn, India’s experiential travel brand catering to Gen Z and millennial travellers, has launched a new campaign encouraging consumers ...
Nutty Gritties’ ‘Daily Date’ campaign looks to drive a shift—from routine indulgence to more conscious, everyday choices
MUMBAI: Nutty Gritties has unveiled its latest campaign with the launch of Daily Date, a date-based indulgent aiming to redefine ...
