MUMBAI: WanderOn, India’s experiential travel brand catering to Gen Z and millennial travellers, has launched a new campaign encouraging consumers to rediscover the beauty of India. Known as ‘Chal De India’, the summer travel consumer campaign is designed to embrace India’s diverse landscapes, cultures, and experiences through thoughtfully curated journeys.
The campaign has been launched with curated travel journeys,across the entire country.Experiential travel
lies at the heart of WanderOn’s Summer travel campaign, shifting the focus from passive sightseeing to deeply immersive, local experiences. WanderOn is encouraging travellers to go beyond popular landmarks and truly engage with the regions, understand India’s local cultures and live their way of life during the travel experience.
Speaking about the campaign, Govind Gaur, Founder and CEO WanderOn said, “In 2025, around 3.27 crore Indians travelled abroad, out of which ~43% travelled for leisure. India has so much to offer, yet many travellers look outward for experiences. Through this Summer Travel campaign, we want to shift the mindset and encourage people to explore the richness of our own country.Added with the geo-political challenges, this is one of the best times for consumers to experience India more deeply, travel with greater ease, safety, and purpose within the country. Every journey is about meaningful connections, local interactions, and living the destination, rather than just visiting it.”
The Northeast itineraries spotlight immersive experiences across Meghalaya, Arunachal Pradesh and Nagaland, from boating on crystal-clear rivers to exploring cascading waterfalls and vibrant local culture. Ladakh is an experience of stark beauty and soulful stillness, from the high mountain passes and witnessing the surreal blue of Pangong Lake to exploring ancient monasteries. Himachal unfolds as a journey, from the thrill of Bir’s paragliding skies to the calm of Kasol’s riversides, the climb to Triund, and the hidden serenity of Jibhi and Shangarh.
Uttarakhand connects us to nature- from the sweeping Himalayan views of Binsar to the offbeat charm of Chakrata and the quiet, slow escapes of Kanatal. Kerala is about a sensory journey through water, greenery, and culture, along the tranquil backwaters of Alleppey to waking up amidst the misty tea gardens of Munnar. Andaman & Nicobar is a journey into pristine island life where turquoise waters, powder-white beaches, come together bringing the best of nature.
Similarly, every state, every city and region in India has a different story to tell.Each destination has been thoughtfully curated to make people not just enjoy travel, but connect with nature, India’s culture and the simple way of living.
