Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether ...

Bangalore: McCann Worldgroup India has announced the appointment of Jeff, an experienced brand strategist, to enhance its strategy team in Bangalore. ...

Network18 Media & Investments Ltd reported a 6 percent revenue growth to Rs 445 crore in its news portfolio for ...

MUMBAI: MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at an event in Mumbai ...

I’ve been a Rajini fan since my teens. The excitement of First Day First Show (FDFS) has always been something ...

Mumbai: FCB Kinnect has announced the appointment of Yogesh Mani Pradhan as Group Executive Creative Director (West), reinforcing its position ...

Mumbai: AI will not replace humans. You have to play with AI to cope and thrive in uncertainty. For organizations ...

With National Conference returning to power after assembly elections in Jammu and Kashmir, Union Minister Giriraj Singh has ruled out ...

With the festive season upon us the expectation is that it will be better than last year. So brands will ...

If you look at how advertising has changed over time, it is a learning experience - for the most part ...