Mumbai: Ketan Deorankar has joined Hybrid India as Director – Growth for India & Southeast Asia (INSEA). Prior to joining Hybrid India, he served as Lead – Media Planning, Strategy & SEO at BMW Group.
In his new role, Deorankar will lead growth initiatives across India and Southeast Asia, with responsibility for business expansion, strategic partnerships, client growth, market development and regional leadership.
Announcing the new role on his LinkedIn handle, Ketan shared, “I realised I had not officially shared this update here. A few days ago, I joined Hybrid India as Director – Growth, India & Southeast Asia. This role is special to me for more than one reason. Professionally, it gives me the opportunity to work across markets, build growth strategies, strengthen client partnerships, and bring a stronger brand-side perspective into the work we do. Having worked on both the agency and brand side, my focus will be on ensuring that we do not just deliver campaigns, but truly understand the business problem and give 150% toward achieving the brand’s objectives.”
“Personally, this move has also allowed me to work from Nagpur, my hometown, while continuing to lead a regional role. Being closer to family and creating a healthier work-life balance makes this chapter even more meaningful for me. A big thank you to Sergey Kovalev and Shreyas Sathe for trusting me with this opportunity and giving me the freedom to shape the role. I would also like to thank Stuti Srivastava, our HR Head, for making the entire transition smooth and seamless. At Hybrid, we are working toward bringing together strategy, technology, data, creativity, and a strong understanding of brands to build solutions that create real business impact.”
Over a career spanning more than a decade, Deorankar has held roles at Royal Enfield, Digital Vidya, Bajaj Allianz General Insurance, Religare Health Insurance, Ogilvy and Interactive Avenues, gaining experience across media planning, digital strategy, online marketing, Google Analytics, affiliate marketing, display advertising and search engine optimisation.
