IAS expands YouTube brand safety measurement to Performance Max and Demand Gen campaigns
Integral Ad Science (Nasdaq: IAS) broadened its Brand Safety and Suitability Measurement product for YouTube to cover Performance Max and ...
Luxury fashion now emphasizes bold colors, prints, and logos, transitioning towards louder expressions: Ravi Gupta
It was the 80s, a decade more notorious than famous for it’s crazy fashion sensibilities, when Shyam Gupta embarked on ...
McDonald’s India’s TVC looks to connect with Gen Z in a fun and quirky manner, building communication around the feel good, affordable chicken offering
Mumbai: McDonald’s India - North and East’s has launched a Chicken Surprise burger. It has been launched at an entry-level ...
LinkedIn to shed light on B2B marketing at the Cannes Lions International Festival of Creativity 2024
Mumbai: This week at the Cannes Lions International Festival of Creativity 2024 (17 - 21 June), LinkedIn, an online professional ...
TV, print, and online publishers will not be able to accept new ads without self-declaration certificate from 18 June: ASCI FAQ
Mumbai: ASCI has published a FAQ document regarding the need for advertisers to submit an online self declaration certificate. It ...
Four Decades of Success: Fame Advertising’s Milestone Anniversary
Chennai: Fame Advertising celebrates four decades of excellence, innovation, and steadfast dedication to clients and the advertising industry. Since its ...
BPCL T20 World Cup Campaign with Rahul Dravid and Neeraj Chopra aims to gamify the purchase process
Mumbai: BPCL is once again stepping onto the crickety crease with a T20 world cup campaign. It brings back the ...
Vishak Pillai named Assistant Vice President at PVR
PVR has appointed Vishak Pillai as its new Assistant Vice President. He previously worked for Httpool as Senior Client Partner. ...
Samvrit Bhattacharya joins ABP Network as National Sales Director – Digital Sales
New Delhi: ABP Network has appointed Samvrit Bhattacharya as the National Sales Director for Digital Sales. In his new role, ...
Advertising & Marketing agency ‘Eye Media Network’ releases its new Punjabi song “Chori Chori”
Delhi: Get ready to fall in love with the sweet melodies of “Chori Chori”, a beautiful Punjabi romantic song that ...
