dentsu X India secures Digital Media Mandate with LG Electronics
Mumbai: dentsu X India has secured the digital media mandate for LG Electronics, a leading name in consumer electronics in ...
Sushant Sadamate and Sindhu Biswal Launch Buzzlab
Mumbai: Industry veterans Sushant Sadamate and Sindhu Biswal have officially announced the launch of Buzzlab, a cutting-edge content-led growth firm ...
Our strategy focuses on using online platforms and e-commerce channels to boost brand visibility: Nayan Shah, Clear Premium Water
Clear Premium Water, a bottled water brand recently unveiled the third installment of its TVC campaign featuring actor Hritik Roshan. ...
Gen Z values authentic media, quick financial returns, sustainable fashion, health-conscious food, and values-driven beverages: Publicis Groupe India’s report
Mumbai: Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation ...
New age marketing is an evolution from SEO to GEO and now AI…. the new science to scan and transform the consumer mind
New age marketing is indeed evolving from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization), which leverages generative ...
Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt ...
Richa Jasuja appointed as Social Insights & Measurement Lead at Google
Google has appointed Richa Jasuja as the Social Insights & Measurement Lead for India, marking a significant addition to its ...
Pooja Padmanaban joins Omnicom Media Group as Associate Business Director
Omnicom Media Group has appointed Pooja Padmanaban as Associate Business Director, marking a significant addition to its leadership team. Pooja, ...
upGrad hires Amit Mehta as Chief Human Resources Officer
Mumbai: upGrad, one of Asia’s leading integrated learning and workforce development companies, has appointed Amit Mehta as its Chief Human ...
Pluckk purchases D2C nutrition brand Upnourish
Mumbai: Pluckk, a pioneering digital lifestyle-focused fresh food brand, has announced its acquisition of Upnourish, one of India's rapidly growing ...
